Science Communication

Overview


Communication in science has emerged in recent years as a distinct field with specialized knowledge. Science communication is the process of educating, increasing public understanding of science-related issues, and engaging communities that at least in part consist of non-scientists. In the world of research and innovation, where it is crucial to create new knowledge and translate it into practical applications, the value of scientific communication cannot be overstated. Since the outstanding quality of scientific discoveries does not necessarily communicate their significance, making scientific data clear and accessible is essential.

As a result, we decided that it was significant to provide scientific materials in our social media accounts, spreading the necessary scientific information to the public and organizing events that were both centered on our project and the complex areas of synthetic biology and cancer research. Among these initiatives, we gladly organized a number of occasions intended to promote a better comprehension of the relevance of our study and its broader implications in various scientific fields. These occasions ranged from providing a brief speech at TedTalks to organizing the sizable bio-art exhibition “Symphony of Cure”.

Summer Camp


In-depth science communication between high school students and the general public was encouraged through the Summer Camp. The offline version involved students in interactive activities and contained informative talks by professors and colleagues from our university. This inspired an appreciation for scientific investigation by not only imparting academic information but also highlighting a variety of employment prospects in the biological sciences.

For the online version, collaboration with the other IGEM teams all over the world in order to provide online lectures and activities allowed to ensure equitable education by expanding access to knowledge on synthetic biology.

Through post-event questionnaires, the Summer Camp continued to influence after it finished. It had a profound and long-lasting effect on students, expanding perspectives while also inspiring a passion for science. This change and the favorable responses demonstrated how successful our scientific communication efforts were. More details about Summer Camp can be found on the Education page.

TEDx talks


In a society where effective communication is essential for spreading information and raising public awareness, our team understands the importance of taking action in order to communicate with broader audiences according to the scientific approaches and our project itself. We were given the opportunity to participate in TEDx lectures invited by TedxNazarbayev University club. The purpose of these TEDx speeches was to raise awareness of the revolutionary potential of our project, “Cellcare,” as well as the fascinating topic of synthetic biology - the necessary details of the speech included on the Education page.

Club fair


Our university initiated a Club Fair event at the start of a new academic year to actively promote science and introduce the university clubs for the new undergraduate students and fellow students. By introducing activities such as writing genetic code sequences playing the Kahoot! Game and providing presentations, this occasion gave our IGEM team a chance to meet a new group of students who are interested in synthetic biology and showed interest in joining our ranks in the future, which also highlighted the significance of science outreach and communication.



Figure 1. Photos from the Club fair

Braille workshop


Our team started an incredible project as part of our team's effort to promote inclusion in scientific education. We realized that the Remisee project, which is primarily intended for children with visual impairments and their integration into scientific education, required a thorough knowledge of Braille and teaching strategies adapted to their particular requirements. In order to address this, we planned a free Braille workshop with specialists from the Dara Foundation. Together, we gave enthusiastic participants an understanding of the Braille writing system and insights into helpful teaching strategies for individuals with visual impairments. The majority of participants in this transformative program were graduate students with a concentration on inclusive education.

At the conclusion of this motivating workshop, each participant was presented with a certificate of completion as evidence of their newly acquired skills and knowledge. This event acted as a spark for motivating more people to support the causes of organizing for inclusion, ensuring equitable educational opportunities, and highlighting the value of science communication in removing obstacles and developing understanding. This Braille workshop continues to be a crucial chapter in our journey as we fight for inclusiveness, emphasizing our dedication to ensuring that science is accessible to everyone, regardless of their skills.

Blood donation


Our blood donation event takes place against the context of the month dedicated to spreading awareness about blood cancer and those bravely fighting it. Our project has particular relevance when considering how frequently these patients need routine blood transfusions as part of their therapy. It serves as an example of how communication regarding science may close the gap between scientific circles and the general population, showing how group efforts can benefit people in need by providing hope and healing. We were able to have a significant impact because of our partnership with the Red Crescent Society (RCS) of our university.

Since RCS is already experienced in organizing blood transfusions, they gave us contacts of the local Blood Center and helped to organize the event. Around 100 people came and were willing to donate blood. However, only 59 were selected by Blood Center doctors as eligible donors. Nevertheless, overall, we were able to collect around 26.5 liters of blood and collected blood from a single person can save up to 3 lives[1]. All the collected blood was then donated to the cancer patients.

During the event, donors were able to read the brochures on the importance of donating blood, especially for patients who are battling cancer, as well as to read more about the significance of early diagnostics. Symbolically, we organized this event in September - Blood Cancer Awareness Month. Our team received gratitude from donors and Blood Center specialists for organizing the event.

The Media Village Club of our university took from us an interview where one of our members shared our goals and the message that we are trying to translate through this event. We tried to explain that our project, Cellcare, also aims to raise cancer education among the local population. You can find the interview in this link. We hope that after our Blood Donation Day, more people will be able to understand the importance of blood transfusion and raise awareness about cancer treatment.






Figure 2. Photos from the Blood Donation day

Social network


Social media's contribution to information sharing and awareness-building in the current digital era cannot be emphasized. Our team is aware of these platforms' potential as an effective tool for advertising community-oriented events and projects.

Our purposeful use of our Instagram page has helped us reach a larger audience and improve the efficacy of scientific communication. In order to demonstrate the scope of our influence and our dedication to diversity, we launched to honor Pride Month and the accomplishments of women in STEM, introducing current project topics and their significance. We used our social media platform as a marketing tool for the events that were held at the university, such as Blood donation and Summer Camp. Link to the Instagram page



Figure 3. Posts and stories that we created for our instagram page

This year, Kazakhstani local media Zakon.kz reached out to our team lead, Anel Umirbaeva, and asked her to give an interview about our project, research, and overall thoughts on science in Kazakhstan. Such media posts with aspiring scientists and scientists, in general, are pretty uncommon locally, making Anel’s interview very informative and helpful for those who have a limited perception of science and the opportunities it offers to youth. You can find the post here:

link to the post

Brochures


During the events that we conducted, we simultaneously asked people to take surveys in order to evaluate the level of cancer awareness among our local people. According to our results, people showed a need for more knowledge on immunotherapy or any other novel treatment existing methods. In that way, we decided to create brochures that educate about immunotherapy, as well as raise awareness about cancer and its therapy and to distribute them inside the University Medical Center. You can read the results and more details of the survey on the Education page.

Informational sessions


This year, we conducted 2 informational sessions for high school students. First was the session on lab safety and a tour inside our lab from the GenomiX Academy, which promotes biology among children and high school students. Second was the visit to Nazarbayev Intellectual School in Astana, where we gave a talk about our project as well as explored engineering tools to optimize targeted drug delivery. You can find out more about info sessions for high school students on the Education page.

Video lectures


This iGEM season, our team prepared, translated and recorded video lectures for high school students on the topics of biology and synthetic biology in 3 different languages (Kazakh, English, and Russian). These videos were made as part of our previous year's inclusivity project called Remisee and were sent to high schools for students' use. More about video lectures can be found on the Inclusivity page.

Last year, we learned that education should be accessible to everyone. We started by visiting a school gymnasium no. 10 in Astana city with special classes for visually impaired students. We learned the nuances of working with them and talked about the basic concepts of molecular biology, genetics, and synthetic biology. Such lectures helped students perceive the fundamental understanding of life sciences they had never obtained before. That was due to the lack of materials and literature explicitly created for them. Moreover, we visited school No. 4, named after N. Ostrovsky in Almaty city, where we conducted the same lectures and observed the teaching methods, sitting in the classes with students and receiving their feedback afterward. We even filmed an interview with those teachers and students to share it with the public, emphasizing the unequal opportunities and lack of basic materials for education.

Below, you can find a link to the reportages filmed from those two schools (school gymnasium no.10 in Astana city and school no.4 in Almaty city) where students share their experience studying in their schools.

Additionally, we visited a secondary school for students from socially vulnerable categories, BINOM, on their weekly program " Smart Thursday" to give a talk about the wonders of synthetic biology and how high schoolers can also get involved in iGEM

BioArt exhibition


One of the main events of the year that our team organized was the BioArt exhibition “Symphony of Cure.” That was the second charitable and inclusive BioArt exhibition in Kazakhstan and Central Asia. In Kazakhstan and Central Asia, that was the second philanthropic and inclusive BioArt show.

There will be two openings for the exhibition. The first would take place at Nazarbayev University from October 21 to October 27, while the bigger one would take place in the spring at the Kulanshi Forte Bank artspace, the biggest and most prominent art venue in Kazakhstan. You can read more details of the exhibition on the Bioart page.

Bioart is the result when creativity and knowledge combine; barriers between art and science are blurred.

1. WHO (2015) https://www.who.int/westernpacific/news/item/11-06-2015-a-gift-that-saves-lives-who-calls-on-everyone-to-regularly-give-blood