Entrepreneurship | GEMS-Taiwan

Overview

As implied in our name, Cure-all Reef aims to cure all reefs. With the problems corals are facing currently. Check our Project Description page for more information. Cure-all Reef’s technology aims to increase the resilience of corals. Furthermore, with the lack of a solution in the status quo, we saw the demand for products similar to what Cure-all Reef has to offer. We envision the technology that we’ve developed to be able to serve as one of the main contributing factors in achieving this goal of curing all reefs; however, the prerequisite is that Cure-all Reef needs to have the assets and capability to bring this technology to the global stage. In order to do so, Cure-all Reef’s innovative technology needs to be commercialized and distributed as products to be scalable and economically viable.

At the core of our business, Cure-all Reef is dedicated to saving the ocean in the most effective manner using synthetic biology. It enroots its business motto around the sustainable development of Earth and thus focuses more on innovating or creating solutions to further the motto over turning a profit. Cure-all Reef aligns with the current trend of increasing devotion of tech companies to ocean conservation and developing a conservation-centered business [1]. This trend is also observed by the iGEM Sustainability Community which identified increased spending on climate change and conservation projects from the governments [2]. Essentially, Cure-all Reef leverages the power of biotechnology and artificial intelligence to foster healthier ocean communities globally, providing a range of products and services to promote coral health and revitalize marine life.

We’ve developed a comprehensive entrepreneurship plan that carefully markets Cure-all Reef as an ocean climate technology company that starts up with two main products: a coral spray with biofilm-producing bacteria contained with probiotics and a customizable service provided to consumers in need of different types of service from earning carbon credits to formulating a custom coral spray tailored to the individual consumer’s needs. The entrepreneurship plan closely evaluates the unique advantages of our products from the perspective of its target market and analyzes the future trajectory of Cure-all Reef as a business.

Understanding the Market

Target Market

With the aims of Cure-all Reef as an ocean climate technology company that has a large correlation with the blue carbon credit market, our target market is placed within the intersection of the environmental and wildlife conservation market, climate technology market, and carbon credit market.

The global market for environmental and wildlife conservation, climate technology, and carbon credits is thriving due to heightened environmental awareness and climate change concerns. The environmental and wildlife conservation market is valued at USD 23.78 billion in 2022 with a projected market size of USD 25.44 billion in 2023 that has a CAGR (compound annual growth rate) of 7.0%, projecting to grow to USD 32.2 billion (6.1% CAGR) in 2027. The climate tech market, valued at USD 16.55 billion in 2022 and projected to grow at a remarkable 24.5% CAGR from 2022 to 2033 (USD 182.5 billion in 2033), is driven by increased climate change awareness, government regulations, and technological advancements. On top of all this, the carbon credit market was valued at USD 25.35 billion in 2022 with a CAGR of 24.4% between 2023 to 2030 (USD 145.04 billion in 2030).

Regarding our two products, each has its distinct target market. The first product, Cure-All Probiotic, primarily targets private small-scale customers, including private coral farms, aquariums, and individual coral culturists. This product serves both aquatic and wildlife conservation needs, extending its versatility beyond small-scale use. The second service product, Reef Resilience Service, is mainly geared towards large companies seeking carbon credits, foundations interested in ocean conservation, philanthropists, tourist coral reef companies, and government-contracted projects with special demands and a high volume of coverage that requires service customization.

Market Analysis

In the mission to revitalize ocean communities globally, it is essential to pinpoint the needs and preferences of distinct groups actively involved in or benefiting from marine conservation. Here we analyze key market segments, including governmental bodies, to better tailor our services and products:

Government Agencies:

Needs	Preferences
Regulatory Compliance: Uphold and execute services in line with existing environmental laws and norms. Collaborative Endeavors: Seek partnerships with private entities for efficient conservation initiatives.	Scalability: Favor large-scale solutions for conservation efforts across extensive reef areas. Community Engagement: Support initiatives aiming at enhancing public awareness and participation in reef conservation.

Large Corporations:

Needs	Preferences
Sustainable Practices: Require solutions that enhance corporate responsibility through sustainable conservation efforts. Efficiency: Favor technological solutions promising substantial efficacy with minimal manual intervention.	Innovative Solutions: Show inclination towards modern, tech-driven services. Customization: Prefer adaptable solutions for varying ecological setups and species.

Conservation Organizations:

Needs	Preferences
Budget-Friendly Options: Operate within budget constraints while aiming for significant ecological impact. Proven Efficacy: Seek solutions backed by credible research and successful case studies.	Community Networking: Value services promoting community education and engagement. Collaborative Opportunities: Open to collaborative efforts fostering conservation and education.

Research and Academia:

Needs	Preferences
Precision: Require finely tailored solutions for in-depth research on coral health. Data Accessibility: Need detailed data to analyze different interventions' outcomes and impacts.	Collaborative Research: Favor opportunities for joint research and knowledge exchange. Educational Outreach: Appreciate platforms facilitating wider dissemination of research findings.

Individual Enthusiasts and Coral Farmers:

Needs	Preferences
User-Friendly Products: Require accessible and easy-to-use solutions. Affordability: Seek cost-effective products and services.	Community Engagement: Prefer being part of networks sharing knowledge and experiences. Guidance and Support: Value guidance in implementing conservation solutions effectively.

Customer Discovery

Based on our earlier market analysis, we set out to find representatives from each target market in order to more closely understand their specific demands to help the formulation of our business plan.

Research and Academia: Dr. Lone Høj and Dr. David Bourne

For the coral spray, we consulted with two individuals in the market of environmental and wildlife conservation, Dr. Lone Høj and Dr. David Bourne, both renowned researchers with expertise in the field of coral conservation. View our Integrated Human Practice section for more information. Both researchers wholeheartedly support the product’s development, acknowledging its potential to greatly benefit coral conservation through its current entrepreneurship planning and application. They also believe that Cure-all Reef, as an ocean climate technology company, can create and meet high demands given the current state of the market. After the discussion with Dr. Lone Høj and Dr. David Bourne, we came to the conclusion that our product also helps increase the speed of coral research as the researchers do not need to worry about the application of probiotics of corals, especially in the wild. This allows them to focus more on observing and analyzing the effects of the probiotics on the corals.

Individual Enthusiasts & Coral Farms: Panchi Coral Company (PCC)

For the Reef Resilience Service, we reached out to the Panchi Coral Company. For more information, please visit our Integrated Human Practice section. A potential large-scale coral farm company that might require a customizable product design to treat large areas of corals of different types. Panchi Coral Company (PCC) reinforces the large market upside potential supported by our project as it provides versatility that is not provided by any other existing business. In other words, PCC says that our approach to coral conservation creates a whole other sector within the conservation market that could potentially generate a huge demand, furthering the potential response that the conservation market will have on our service.

Large Corporations: Delta Foundation

Delta Electronics Foundation (DELTA), a prominent sustainability-focused industry leader dedicated to combating climate change through research, innovation, and conservation, has expressed interest in collaborating on our Reef Resilience Service. As one of the biggest climate technology companies in the industry, their proactive ESG initiatives and successful coral reef restoration partnership make them a compelling potential customer for our Reef Resilience System. This demonstrates that climate technology companies, like the Delta Foundation, recognize the value of our product and may be interested in partnering with us.

Government Agencies: Ocean Conservation Administration

Regarding the potential of being involved with government-contracted conservation projects, we consulted the Taiwan Ocean Conservation Administration (an official Taiwanese governmental sector, visit our Integrated Human Practice section for more information) on the implication of Cure-all Reef technology in government efforts to conserve corals. Given some experimental success (post-coral testing), OCA drafted out a potential contract proposal for the reef areas of Taiwan, signifying Cure-all Reef’s potential as a government-contracted business. Specifically, OCA’s development of a potential contract reflects Reef Resilience Service’s satisfaction with our service’s advantages such as its customizability and its addition of providing blue carbon credit opportunities.

Conclusion

Our conversations with various potential target markets has helped us fine tune our product for optimal market fit. The positive feedback received from them indicated a strong willingness to explore and foster future partnerships. This not only prove the viability of our products, but also presents exciting opportunities for collaborative growth in the future.

Lean Business Model Canvas (LBMC)

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Product Description & Analysis

Final Product

Cure-All Probiotic:

Introducing the Cure-All Probiotic, a solution for coral conservation. This innovative product combines advanced proprietary probiotics with engineered bacteria to create bio-adhesive biofilms, catering to both small reefs and vast ecosystems. Modular probiotic solutions can be used in this product, allowing customers to customize the intended treatment(s) included in the spray.

Additionally, we also provide the option for Cure-All Probiotic Plus that includes the autonomous underwater vehicle — Deliveray — to make the application process less labor intensive. This cost-effective product revolutionizes coral care, ensuring the health and resilience of these vital ecosystems through the use of our robotic hardware. This service is ideal for large companies involved in coral conservation, providing cost-effective, pay-per-service options with the benefit of hardware use.

Reef Resilience Service:

Our Reef Resilience Service caters to a diverse range of customers, such as aquariums, coral reef protection agencies, conservation companies, and guardians of vast coral ecosystems. Our service is in line with Cure-All Reefs' mission to provide practical solutions for carbon offsetting: to achieve net-zero carbon emissions. Our Reef Resilience Service places significant emphasis on conducting a thorough assessment of our customer's specific requirements and offers a comprehensive solution with customized probiotics to rejuvenate and fortify their coral environment.

This approach promotes coral health and vitality while enhancing their natural carbon sequestration capabilities, effectively turning them into carbon reservoirs. Our service considers vital factors, such as the scale and diversity of the customer's coral holdings, the challenges confronting the coral ecosystem, and budget constraints.

We introduce a forward-thinking concept to meet the growing demand for carbon offset solutions driven by corporate commitments to sustainability and stricter global carbon emission regulations. To achieve net-zero carbon emissions, carbon credits are crucial for entities to offset emissions that cannot be entirely eliminated. A single carbon credit represents the removal of one metric ton of CO2 equivalent emissions, and carbon intensive corporations invest in projects that reduce or remove equivalent greenhouse gases, such as reforestation or renewable energy. This approach helps bridge the gap between net-zero carbon emissions and emissions reduction while maintaining credibility through strict standards and verification.

Lean Business Model Canvas (LBMC)

Value Proposition

SWOT Analysis

Cure-All Probiotics and Cure-All Probiotic Plus (Deliveray)

Strength:

Customization: Both Cure-All Probiotic and Deliveray offer customization options, such as its fine-tuning in different combinations of probiotics, allowing users to dictate the scope of their conservation efforts and ensuring tailored solutions.

Ease of Application: The Cure-All Probiotic's coral spray and the efficient automation of the Deliveray allow ease in uniform probiotic application with no prior experience/lessons needed.

Automation and AI-driven: Deliveray’s automation eliminates human error, ensuring precise and efficient delivery of probiotic treatments for large-scale projects.

Weakness:

User Involvement: Cure-All Probiotic may require user involvement in the application process, which can be challenging for larger projects (in the absence of Deliveray).

High Initial Investment: The advanced technology of the Deliveray might result in higher pricing, potentially making it less accessible to smaller organizations.

Opportunities:

Unique Products: Cure-All Probiotic stands out in a market void with no direct competitors, potentially attracting individual enthusiasts. Deliverays can benefit from growing awareness and concern for marine ecosystems.

Partnerships: Both products have opportunities for partnerships, Cure-All Probiotic being appealing for small scale projects from individuals or enthusiasts, and the Cure-All Probiotic Plus being attractive to larger scale intiatives such as those from government agencies and large corporations looking for sustainable CSR initiatives.

Threats:

Technological Issues: Technical glitches and downtimes can affect the Deliveray’s efficacy and customer satisfaction.

Competition: The entry of competitors with similar or more advanced solutions can pose a threat to market share and profitability for both products.

Reef Resilience Service

Strength:

Diverse Customer Base: Serving a wide range of customers, including aquariums, protection agencies, conservation companies, and coral ecosystem guardians, for broad market reach and revenue streams.

Carbon Offset Mission: Service aligns with the mission of achieving net-zero carbon emissions, a significant focus worldwide. Emphasizing natural carbon sequestration capabilities appeals to environmentally-conscious customers and corporations seeking credible carbon offset solutions.

Emphasizing natural carbon sequestration capabilities appeals to environmentally-conscious customers and corporations seeking credible carbon offset solutions.

Weakness:

Result Time: Our service requires a long period of time to see visible results as well as to achieving net-zero

Market Dependency: Our service heavily depends on the market's interest in carbon offsetting and sustainability, as well as increased interest in coral and ocean conservation, which can be influenced by economic conditions and changing regulations.

Complexity: The process of rejuvenating and fortifying coral environments for carbon offset purposes may be complex and require significant expertise, potentially limiting the accessibility of your service to some customers.

Opportunities:

Global Carbon Regulations: Stricter global carbon emission regulations can drive businesses and organizations to seek reliable carbon offset options, which your service can provide.

Partnerships & Customers: Collaborating with other organizations, such as environmental NGOs or research institutions, could expand your service's reach and expertise. Corporate Sustainability Commitments: Many corporations are making sustainability commitments, including carbon neutrality goals, creating a substantial potential customer base.

Sustainability Commitments: Many corporations are making sustainability commitments, including carbon neutrality goals, creating a substantial potential customer base.

Threats:

Regulatory Changes: Changes in carbon offset and genetically modified organisms regulations, standards, could affect our service's credibility and operation.

Environmental Factors: Natural disasters, pollution, or climate change events could harm coral ecosystems, potentially affecting our service's long-term viability.

Economic Downturn: Economic downturns may lead businesses and organizations to cut back on sustainability initiatives, affecting the demand for carbon offset services.

Competitor Analysis

Probiotic

Business & Others	Product
1. H2O Aquatics (Aquaculture) Industry Category Environmental Conservation Marine and Aquatic Products Industry Description Selling Marine Conservation Products (Coral Probiotics, Syn-Bio Seasalt) Website/Contact https://h2oaquatics.co.uk/ [4] sales@h2oaquatics.co.uk 2. Aquaforest (Aquaculture/Wildlife) Industry Category Environmental Conservation Marine and Aquatic Products Industry Description Probiotic Reef Salts, for different types of corals: soft corals, NP corals, etc Website/Contact Information https://aquaforest.eu/en/product/probiotic-reef-salt/# [5] Email: info@aquaforest.eu 3. Others/In progress (Bioencapsulation) Description: Bioencapsulation protects and delivers probiotics so they can work effectively	1. H2O Aquatics (Aquaculture) Description: Bioencapsulation protects and delivers probiotics so they can work effectively 2. Aquaforest Description: Bioencapsulation protects and delivers probiotics so they can work effectively 3. Others/In progress (Bioencapsulation) Still under progress

Business & Others

Product

1. H2O Aquatics (Aquaculture)

Industry Category
Environmental Conservation Marine and Aquatic Products Industry Description
Selling Marine Conservation Products (Coral Probiotics, Syn-Bio Seasalt) Website/Contact
https://h2oaquatics.co.uk/ [4] sales@h2oaquatics.co.uk

2. Aquaforest (Aquaculture/Wildlife)

Industry Category
Environmental Conservation Marine and Aquatic Products Industry Description
Probiotic Reef Salts, for different types of corals: soft corals, NP corals, etc Website/Contact Information
https://aquaforest.eu/en/product/probiotic-reef-salt/# [5] Email: info@aquaforest.eu

3. Others/In progress (Bioencapsulation)

Description:
Bioencapsulation protects and delivers probiotics so they can work effectively

1. H2O Aquatics (Aquaculture)

Description: Bioencapsulation protects and delivers probiotics so they can work effectively

2. Aquaforest

Description:
Bioencapsulation protects and delivers probiotics so they can work effectively

3. Others/In progress (Bioencapsulation)

Still under progress

Similarity/Difference	Marketing
Similarities: Efficient Delivery Mechanism: H2O Aquatics and Aquaforest both have efficient delivery methods for their products. H2O Aquatics provides a clear feeding guide for its powdered product, while Aquaforest offers instructions on how to dissolve its salt. Also, Cure-All Probiotic provides an efficient robotic hardware option for the application. User-Friendly Packaging: Both H2O Aquatics and Aquaforest package their products in small particles, making them user-friendly. H2O Aquatics offers a convenient dried powdered form that has a long shelf life, eliminating the need for refrigeration. On the other hand, Aquaforest provides solid salt particles that are easy to dissolve. Additionally, Cure-All Probiotic offers both a customizable probiotic spray and an efficient robotic hardware option for application. Differences: Product Type and Application: H2O Aquatics offers a powdered nutrient blend designed for the maintenance of aquarium water quality. Aquaforest, on the other hand, provides a synthetic sea salt mix that allows for precise control of water parameters. Cure-All Probiotic is an innovative solution focused on coral conservation. It combines advanced probiotics with engineered bacteria to create bio-adhesive biofilms and it offers a customizable probiotic spray as well as an enhanced plan that includes special features. Usage Instructions: H2O Aquatics' product is added directly to aquarium water, Aquaforest recommends dissolving their salt in demineralized water, and Cure-All Probiotic offers customizable applications and an expert-operated service. H2O Aquatics and Aquaforest focus on conventional aquarium maintenance, while Cure-All Probiotic aims to revolutionize coral care by providing cost-effective, expert-operated solutions that prioritize the health and resilience of coral ecosystems within the aquarium industry. Customization and Scale: H2O Aquatics and Aquaforest offer standard products for aquarium maintenance, while Cure-All Probiotic stands out by emphasizing customization, enabling users to tailor applications to their specific needs. This unique approach is particularly suitable for larger companies involved in coral conservation, and Cure-All Probiotic provides cost-effective pay-per-service options with the added advantage of expert hardware operation.	1. H2O Aquatics Online shopping site Facebook Over 100 different brands of marine and aquatic conservation products 2. Aquaforest Website Have physical stores all over the world Social Media 3. Others/In progress (Bioencapsulation) Still under progress

Similarity/Difference

Marketing

Similarities:

Efficient Delivery Mechanism: H2O Aquatics and Aquaforest both have efficient delivery methods for their products. H2O Aquatics provides a clear feeding guide for its powdered product, while Aquaforest offers instructions on how to dissolve its salt. Also, Cure-All Probiotic provides an efficient robotic hardware option for the application.

User-Friendly Packaging: Both H2O Aquatics and Aquaforest package their products in small particles, making them user-friendly. H2O Aquatics offers a convenient dried powdered form that has a long shelf life, eliminating the need for refrigeration. On the other hand, Aquaforest provides solid salt particles that are easy to dissolve. Additionally, Cure-All Probiotic offers both a customizable probiotic spray and an efficient robotic hardware option for application.

Differences:

Product Type and Application: H2O Aquatics offers a powdered nutrient blend designed for the maintenance of aquarium water quality. Aquaforest, on the other hand, provides a synthetic sea salt mix that allows for precise control of water parameters. Cure-All Probiotic is an innovative solution focused on coral conservation. It combines advanced probiotics with engineered bacteria to create bio-adhesive biofilms and it offers a customizable probiotic spray as well as an enhanced plan that includes special features.

Usage Instructions: H2O Aquatics' product is added directly to aquarium water, Aquaforest recommends dissolving their salt in demineralized water, and Cure-All Probiotic offers customizable applications and an expert-operated service. H2O Aquatics and Aquaforest focus on conventional aquarium maintenance, while Cure-All Probiotic aims to revolutionize coral care by providing cost-effective, expert-operated solutions that prioritize the health and resilience of coral ecosystems within the aquarium industry.

Customization and Scale: H2O Aquatics and Aquaforest offer standard products for aquarium maintenance, while Cure-All Probiotic stands out by emphasizing customization, enabling users to tailor applications to their specific needs. This unique approach is particularly suitable for larger companies involved in coral conservation, and Cure-All Probiotic provides cost-effective pay-per-service options with the added advantage of expert hardware operation.

1. H2O Aquatics

Online shopping site

Facebook

Over 100 different brands of marine and aquatic conservation products

2. Aquaforest

Website

Have physical stores all over the world

Social Media

3. Others/In progress (Bioencapsulation)

Still under progress

Reef Resilience Service:

Our project offers a unique approach to delivering probiotics, with no existing effective method currently available. The Reef Resilience Service we provide is one of its kind in the market, catering to a diverse range of clients, including aquariums, coral reef protection agencies, conservation companies, and guardians of vast coral ecosystems. Our mission at Cure All Reefs is to provide practical solutions for carbon offsetting and achieving net-zero carbon emissions. Therefore, paramount importance is placed on tailoring solutions to meet each customer's specific needs through thorough assessments of the unique challenges facing each coral ecosystem. Factors such as the scale and diversity of coral holdings, budget constraints, and the broader context of carbon offsetting are taken into account. By improving coral health and vitality, our service not only promotes the natural carbon sequestration capabilities of these ecosystems but also transforms them into invaluable carbon reservoirs. This innovative concept addresses the growing demand for carbon offset solutions driven by corporate sustainability commitments and increasingly strict global emission regulations.

Carbon Credit:

By purchasing our carbon credits, companies with high emissions can adhere to regulations, achieve sustainability objectives, and quickly offset emissions that are challenging to reduce. Additionally, this can improve their reputation, expand their market reach, and assist environmental initiatives while decreasing climate-related risks. It is important to note, however, that buying carbon credits should not be a substitute for reducing emissions.

Business & Contact Information	Description
1. CNaught: Industry Category Environmental Services Industry Description Offers tools and solutions for businesses to reduce and offset carbon emissions, placing them in the field of environmental and climate solutions. Website/Contact https://www.cnaught.com/ [6] 2. Terrapass: Industry Category Environmental Services Industry Description Terrapass addresses climate and environmental challenges through carbon offsetting and sustainability solutions in the environmental services sector. Website/Contact https://terrapass.com/ [7]	1. CNaught: CNaught is dedicated to combating climate change by providing a carbon offset platform accessible to businesses worldwide. This platform simplifies the integration of climate action into business operations and reduces carbon dioxide levels in the atmosphere. CNaught prioritizes the traceability of carbon credits, the business advantages of taking climate action, and straightforward climate science solutions. By incorporating carbon credits, they help businesses offset their emissions, contributing to a net-zero world. 2. Terrapass: Terrapass is a leading provider of carbon credits, enabling individuals and businesses to offset their carbon emissions effectively. Terrapass offers high-quality carbon credits sourced from projects actively reducing emissions today. They uphold principles of quality and affordability, making sustainability accessible. Terrapass’s portfolio includes projects like landfill gas capture, forestry conservation, and clean energy initiatives. Terrapass ensures accountability, ensuring that every credit purchase makes a genuine impact in the fight against climate change.

Business & Contact Information

Description

1. CNaught:

Industry Category
Environmental Services Industry Description
Offers tools and solutions for businesses to reduce and offset carbon emissions, placing them in the field of environmental and climate solutions. Website/Contact
https://www.cnaught.com/ [6]

2. Terrapass:

Industry Category
Environmental Services Industry Description
Terrapass addresses climate and environmental challenges through carbon offsetting and sustainability solutions in the environmental services sector. Website/Contact
https://terrapass.com/ [7]

1. CNaught:

CNaught is dedicated to combating climate change by providing a carbon offset platform accessible to businesses worldwide. This platform simplifies the integration of climate action into business operations and reduces carbon dioxide levels in the atmosphere.

CNaught prioritizes the traceability of carbon credits, the business advantages of taking climate action, and straightforward climate science solutions. By incorporating carbon credits, they help businesses offset their emissions, contributing to a net-zero world.

2. Terrapass:

Terrapass is a leading provider of carbon credits, enabling individuals and businesses to offset their carbon emissions effectively. Terrapass offers high-quality carbon credits sourced from projects actively reducing emissions today. They uphold principles of quality and affordability, making sustainability accessible.

Terrapass’s portfolio includes projects like landfill gas capture, forestry conservation, and clean energy initiatives. Terrapass ensures accountability, ensuring that every credit purchase makes a genuine impact in the fight against climate change.

Similarity/Differences	Involvement of Carbon Credits
Similarities: Carbon Offset Focus: Our company's Reef Resilience Service, CNaught, and Terrapass prioritize carbon offsetting as a crucial part of their missions. CNaught and Terrapass assists businesses in reducing and offsetting carbon emissions, while the Reef Resilience Service focuses on enhancing coral ecosystems and turning them into carbon reservoirs. Carbon Credits: Our company and theirs understand the importance of carbon credits in achieving net-zero carbon emissions. While CNaught and Terrapass's proposition of integrating carbon credits into their solutions, we explicitly state the use of carbon credits to offset emissions that cannot be fully eliminated. Differences: Nature of Solutions: CNaught prioritizes the development of carbon offset tools and technology, Terrapass focuses more on the natural part of the world, whereas our Reef Resilience Service focuses on evaluating, rehabilitating, and strengthening coral ecosystems to enhance carbon sequestration. Carbon Credit Utilization: Our Reef Resilience Service emphasizes the use of carbon credits to reduce emissions and achieve net-zero carbon emissions, with a particular focus on improving coral ecosystems. In contrast, CNaught's use of carbon credits is only implied, with no specific information about coral rehabilitation initiatives or other similar efforts to offset emissions. The same goes for Terrapass, although they mostly focus on the natural part of the world, they also don’t specify the specific conservation of corals.	CNaught: CNaught's innovative solutions are designed to help businesses offset their carbon emissions by relying heavily on carbon credits. These credits signify the elimination of one metric ton of CO2 equivalent emissions and enable companies to invest in projects that reduce emissions, such as reforestation or renewable energy. This approach effectively connects net-zero carbon emissions and emission reduction at the source, in line with CNaught's mission to provide practical ways for businesses to reduce their carbon footprint. CNaught maintains rigorous standards and verification processes while striving to move towards a net-zero world. Terrapass: Terrapass fulfills its mission by relying on carbon credits. These credits originate from ongoing projects that actively reduce CO2e emissions, and they help individuals and businesses offset their carbon footprints. Terrapass supports a variety of sustainability projects, including landfill gas capture and forestry conservation, which allows people to make significant contributions to the cause. Their dedication to quality and affordability ensures that carbon credits are accessible to all, making it easier to combat climate change.

Similarity/Differences

Involvement of Carbon Credits

Similarities:

Carbon Offset Focus: Our company's Reef Resilience Service, CNaught, and Terrapass prioritize carbon offsetting as a crucial part of their missions. CNaught and Terrapass assists businesses in reducing and offsetting carbon emissions, while the Reef Resilience Service focuses on enhancing coral ecosystems and turning them into carbon reservoirs.

Carbon Credits: Our company and theirs understand the importance of carbon credits in achieving net-zero carbon emissions. While CNaught and Terrapass's proposition of integrating carbon credits into their solutions, we explicitly state the use of carbon credits to offset emissions that cannot be fully eliminated.

Differences:

Nature of Solutions: CNaught prioritizes the development of carbon offset tools and technology, Terrapass focuses more on the natural part of the world, whereas our Reef Resilience Service focuses on evaluating, rehabilitating, and strengthening coral ecosystems to enhance carbon sequestration.

Carbon Credit Utilization: Our Reef Resilience Service emphasizes the use of carbon credits to reduce emissions and achieve net-zero carbon emissions, with a particular focus on improving coral ecosystems. In contrast, CNaught's use of carbon credits is only implied, with no specific information about coral rehabilitation initiatives or other similar efforts to offset emissions. The same goes for Terrapass, although they mostly focus on the natural part of the world, they also don’t specify the specific conservation of corals.

CNaught:

CNaught's innovative solutions are designed to help businesses offset their carbon emissions by relying heavily on carbon credits. These credits signify the elimination of one metric ton of CO2 equivalent emissions and enable companies to invest in projects that reduce emissions, such as reforestation or renewable energy.

This approach effectively connects net-zero carbon emissions and emission reduction at the source, in line with CNaught's mission to provide practical ways for businesses to reduce their carbon footprint. CNaught maintains rigorous standards and verification processes while striving to move towards a net-zero world.

Terrapass:

Terrapass fulfills its mission by relying on carbon credits. These credits originate from ongoing projects that actively reduce CO2e emissions, and they help individuals and businesses offset their carbon footprints.

Terrapass supports a variety of sustainability projects, including landfill gas capture and forestry conservation, which allows people to make significant contributions to the cause. Their dedication to quality and affordability ensures that carbon credits are accessible to all, making it easier to combat climate change.

Lean Business Model Canvas (LBMC)

[1] Why a sustainable blue recovery is needed. UNCTAD. (2020, July 21). https://unctad.org/news/why-sustainable-blue-recovery-needed

[2] Community, iGEM. (2022, September 7). Synbio: The game changer for climate tech. iGEM Blog. https://blog.igem.org/blog/2022/9/5/synbio-the-game-changer-for-climate-tech

[4] Published by Ian Tiseo, & 7, S. (2023, September 7). Global Climate Tech Market Size 2022-2033. Statista. https://www.statista.com/statistics/1411210/climate-tech-market-size-worldwide/

[6] H2O Aquatics – the number one online retailer for all your aquatic needs. H2O Aquatics - The number one online retailer for all your aquatic needs. (2023, January 3). https://h2oaquatics.co.uk/

[8] H, S. (2023, March 22). The importance of Blue Carbon Credits. Carbon Credits. https://carboncredits.com/the-importance-of-blue-carbon-credits/

[9] Carbon offset portfolio based on science. CNaught. (n.d.). https://www.cnaught.com/

[10] Verified carbon credits to Offset Carbon. Terrapass. (2023, October 9). https://terrapass.com/

[15] Peek 3D printing filament from 3DXTECH: Made in the USA. 3DXTECH. (2023, October 6). https://www.3dxtech.com/product/thermax-peek/

[18] Barometers. GlobalTestSupply.com. (n.d.). https://www.globaltestsupply.com/category/barometers

[19] Logicbus: Be logic think technology. Welcome to Logicbus - Your Automation Site! (n.d.). https://www.logicbus.com/automation-and-process-control-remote-alarm-units-industrial-gps-receivers

Business Model & Forecast

Profit Model

Coral reefs serve a critical role in the fight against climate change as they absorb carbon dioxide from the ocean, acting as a net carbon sink through the sequestration of carbon in their calcium carbonate skeletons. To address the urgent need for carbon offset solutions, carbon credits, a financial tool, come into play. It is used to counterbalance carbon emissions by investing in projects that reduce greenhouse gas emissions. These credits come in two categories: green for terrestrial ecosystems and blue for coastal/aquatic ecosystems, specifically tailored to account for emissions from these environments. Blue carbon is much more efficient than green carbon as blue carbon ecosystems can store carbon up to 10 times longer than green carbon systems [8]. Our primary objective in calculating carbon credits is to determine the cost-effectiveness of our products and reduce the carbon credit price below the standard of 27.3 USD per ton of CO2.

Cure All Reefs offers a unique coral reef-based carbon offset solution, helping corporations achieve net-zero emissions by using carbon credits generated from our product - Reef Resilience Service. Our innovative method involves enhancing coral health using biofilm-producing bacteria with probiotics, boosting their carbon sequestration capacity, and increasing their survival rate as carbon reservoirs, with resulting carbon credits available for sale to large corporations seeking to offset their emissions. Fueled by the growing demand for carbon offset solutions driven by corporate sustainability commitments and stricter emissions regulations, Cure All Reefs aims to establish our product as a scientifically validated and efficient carbon offset solution. We target B2B channels and sustainability-focused platforms and plan to expand in the carbon offset sector through strategic partnerships, aligning our marine conservation goals with corporate sustainability needs to solidify our position in the carbon credit market.

We modeled the quantity of carbon dioxide that could be captured through coral preservation based on the amount of money invested. This model was based on the fixed costs of the robot and the variable costs of the coral probiotic spray, with m representing the money invested in USD.

CO_2\:Captured = \frac{m-cost_{robot}}{s}*d*C*r \\cost_{robot} (USD) \\S - cost\: of\: spray\: (L*USD^{-1}) \\d - area\: per\: liter (m^2*L^{-1}) \\C - CO_2\: captured\: per\: area\: (kg *M^{-2}*year^{-1}) \\r - \% \:coral \:saved

Parameters of our CO2 Captured Equation:
costrobot. (USD) S - cost of spray (L USD-1)
d - area per liter (m2 L-1)
C - carbon captured per area (kg M-2 year-1)
r - % coral saved

Parameters for the Remaining Variables in Our CO2 Captured Equation

Variables	Values	Units	Sources
S (cost of spray)	0.0025 [9]	USD/L	Probiotic concentration: Moradi et al., 2023 LB Capacity: Sezonov et al., 2007 LB Cost: Guangdong Huankai Microbial Sci&Tech Co. LTD, 2023
d (area of spray per liter)	0.1714 [10]	m2/L	Moradi et al., 2023
C (carbon captured per area)	1.0553 [11]	USD/L	Kinsey et al., 1991
r (percent of coral saved)	0.576 [10]	kg/m2*yr	Moradi et al., 2023
$robot (cost of the robot)	85610 [20]	USD	Calculated below

In the table above, S is estimated through the concentration of bacteria required for the spray and the cost of culturing said bacteria. We performed these calculations using the probiotic concentration used in coral probiotic testing and the culture cost was determined through the population capacity and cost of LB broth. d was found by scaling the volume of liquid used per area of the same concentration. The amount of carbon captured per area was found using the mass of calcified CaCO3 in that area and extrapolating the quantity of CO2 needed through molar calculations. Finally, r, was found with data from the difference in death rates of coral due to temperature with or without probiotics.

Equation 1, Formula for calculating S.

Our team conducted a comprehensive analysis to determine the cost of manufacturing a single unit of the Deliveray robot.

We broke down the total production cost into two distinct components: the cost of the robot's base and the cost of the individual components. First, we calculated the cost of 3D printing the robot's base, which is constructed from PEEK filament. We utilized the following formula to get the cost: (volume of the robot (based off of our CAD model volume)) * (price of PEEK filament) * (density of PEEK filament) * (the percentage of the robot filled). This calculation yielded a number of $82,400 ((222,659 cm^3) * ($1,175 per 2,000g) * (1.26g/cm^3) * (0.5)).

Additionally, we determined the cost of the components that would be attached onto the robot. The cumulative cost of these components amounted to $3,210 ( $1,000 + $60 + $150 + $400 + $80 + $1,520).

In summary, the total cost to produce a single unit of the Deliveray robot totals up to $85,610 ($82,400 for the base and $3,210 for the components).

Parameters For the Cost of The Robot

Part	Price (USD)	Source
Structural 3D print	82400 [12] [13]	Intamsys I discover our filaments. INTAMSYS. (2023, September 1). [here] Peek 3D printing filament from 3DXTECH: Made in the USA. 3DXTECH. (2023, October 6).[here]
Intertial Measurement Unit (accelerometers, gyroscopes)	1000 [14]	What is an inertial measurement unit?. VectorNav. (n.d.). [here]
Magnetometers	60 [15]	Amazon.com: Customer reviews: [military-grade magnetometer compensation ... Amazon. (n.d.).[here]
Barometer	150 [16]	Barometers. GlobalTestSupply.com. (n.d.). [here]
GPS	400 [17]	Logicbus: Be logic think technology. Welcome to Logicbus - Your Automation Site! (n.d.). [here]
Camera	80 [18]	Collins, L. (2023, July 10). How much does sonar cost for a boat?. Trickyfish. [here]
Motor	1520 [19]	Collins, L. (2023, July 10). How much does sonar cost for a boat?. Trickyfish. [here]

Vertical Axis - Cost per ton (USD)
Horizontal Axis - Total Revenue (USD)

The marginal cost for each ton of carbon sequestrated will decrease as the volume of carbon credits purchased increases. This is due to the fixed costs originating from expenses in constructing the delivery robot which is diluted as the more carbon credit is purchased. As seen in figure above, this cost per ton function eventually dips below the market average price of 27.8 USD/ton of CO2 at $625572.71 USD, suggesting that at large quantities our product is a profitable and competitive alternative to current blue carbon credit options.

Current established and emerging blue carbon solutions are mostly the restoration and protection of mangroves or seagrasses [21]. Successful protection of corals as an alternative for blue carbon solution has never been seen before, allowing us to be the pioneers in this particular field. This increases our competitiveness in the emerging blue carbon market, opening the gates for more comprehensive goods and services. The market for blue carbon credits has yet to reach its peak, suggesting an increase in profitability in the near future. It is, however, important to understand the many challenges that come hand in hand with obtaining blue carbon credit, primarily the inaccessibility of underwater ecosystems. Unlike forests on land, corals are much harder to reach, making the implementation of necessary conservation infrastructures a challenging task. However, challenges like this also increases the potential value of blue carbon credits; if we can successfully implement and automate coral conservation infrastructures through Cure-all Reef, it will no doubt incentivize many companies to aid in similar ocean conservation efforts, as they can obtain blue carbon credit as a form of investment and continue to build an image for their company.

Regulations

Given our product contains genetically modified organisms, there are a lot of regulations and policies we need to be aware of when doing experiments or testing them in real life. Our conversations with leading expert in coral research, Dr. Sen-Lin Tang, gave us some ideas of where to begin our research. In addition, we also contacted the Ocean Conservation Administration (OCA) in Taiwan to discuss current policy situation in Taiwan.

The introduction of Cure-All Probiotic and Reef Resilience Service into marine ecosystems demands strict adherence to several international and national regulations. The Convention on Biological Diversity (CBD) sets a global precedent for marine biodiversity protection, which these products must respect. Additionally, given the biotechnological nature of the Cure-All Probiotic, using advanced proprietary probiotics and engineered bacteria might fall under stringent GMO regulations. These stipulate thorough risk assessments for any genetically engineered organisms introduced into natural habitats, ensuring no negative impacts on indigenous species or ecosystems.

On the other hand, the Reef Resilience Service aims to transform coral ecosystems into carbon reservoirs, necessitating compliance with international carbon credit protocols like those outlined in the Paris Agreement. The carbon sequestration claims and subsequent carbon credit sales must undergo validation by recognized third-party entities to ensure transparency and credibility. Moreover, since certain oceanic regions lie within Marine Protected Areas (MPAs), interventions in these zones might require specific permissions and evaluations. In essence, to successfully launch and operate these innovations, navigating this intricate regulatory landscape and engaging with legal and environmental experts is crucial.

Furthermore, as we will be conducting pilot tests on the reefs surrounding Taiwan, we needed to understand how the regulations and policies in Taiwan might affect us. Through the discussion with the Taiwan Ocean Conservation Administration (for more information of this interview, please view our Integrated Human Practices page), we were informed that there are no current regulations against releasing or employing products containing genetically modified organisms in the ocean. However, we will still continue to look out for any changes in regulations or policies in the near future.

Milestones

2023

For the rest of the year, our primary focus will be on conducting research, extensive experimentation, and refining our product offerings, all while diligently addressing essential logistical considerations. Additionally, we will explore opportunities for patent licensing to protect our innovative solutions.

2024

As we move into 2024, our focus remains on establishing a strong foundation for our initiatives. This year, we'll refine our products, collaborate with legal and environmental experts for regulatory guidance, and strengthen IP protection. We'll actively engage with the startup ecosystem to secure funding and prepare for successful product launches. This extended timeframe ensures that we're well-prepared to uphold our mission of enhancing coral health and ecosystem resilience responsibly. Additionally, our team will launch a pilot project in Ken-Ting, Taiwan, a renowned coral reef region, further demonstrating our commitment to hands-on conservation and refining our solutions in real-world environments to benefit these precious ecosystems.

2025

In 2025, our main objective will be to establish successful partnerships and business plans with Taiwan Government Agencies and to carry out a successful pilot project near Ken-Ting, with the results being captured and used for broader acceptance and credibility. To achieve this goal, we will develop various strategies such as stakeholder engagement, which will involve conducting regular workshops and providing detailed progress reports to government stakeholders, ensuring transparency and inclusivity. We will also plan to create awareness programs to mobilize local communities about the project's benefits. To document our progress, we will engage with the media and share video blogs, articles, and press releases highlighting the government's support. We will also arrange showcase events at key milestones to present the project outcomes to government officials and the public, showcasing the benefits and impacts.

2026

In 2026, our primary focus will be on launching the Cure-All Probiotic spray through our website and specialized store collaborations, marking the beginning of our brand development efforts. Our main goal is to generate significant hype and interest in our innovative solutions while preparing for the launch of Deliveray, our efficient delivery system, which will integrate seamlessly with the Cure-All Probiotic. Simultaneously, we will actively explore government and private contracts to expand our reach and credibility. Additionally, we will continue our soft launch efforts with the Cure-All Probiotic Plus program, concluding our project in Ken-Ting, building on the groundwork laid in 2024. These strategic initiatives in 2026 will position us for successful brand development, product launches, and mission expansion.

2027

In 2027, we will achieve a significant milestone by successfully test-launching the initial model of our first product, Cure-All Probiotic. Our probiotic solution will garner considerable success, as evidenced by the positive feedback received from numerous private coral farms and businesses specializing in marine conservation across Taiwan. We will leverage these successful test results to secure additional contracts and generate more interest in our product. Simultaneously, we will introduce our Deliveray for testing, deploying it in both private waters and the Ken-Ting Ocean area. Alongside this deployment, we will conduct tests using our probiotic in conjunction with the Delivery. This integrated approach will enable us to collect valuable feedback and comments on our products, further enhancing our offerings. Building upon our success, we will actively seek overseas opportunities and collaborations in research to expand our market reach and influence. We will proactively reach out to key experts such as Dr. Høj and Dr. Bourne for their insights and potential collaboration opportunities. To foster greater interest and collaboration, we may provide samples or offer test runs to interested parties, demonstrating the effectiveness of our products and strengthening our position in the market. Additionally, we will use the positive results from our tests to secure additional funding for the next phase of our development.

2028

In 2028, Cure All Reefs, building on the success of its first product, Cure-All Probiotics, will expand its presence to Asia Pacific with both spray and deliveray. The company will prioritize collaborations for data collection and product development while refining existing probiotic offerings. Simultaneously, our team will initiate the development of digital infrastructure for our blue carbon credit system, enabling expansion to more countries. In parallel, Cure All Reefs will focus on enhancing its brand image and trust among customers, generating excitement for upcoming product launches.

2029

In 2029, our primary mission of achieving net-zero carbon emissions will find its realization through the Reef Resilience Service (RRS). During the initial half of the year, we will actively engage with interested stakeholders, facilitating discussions to discern their specific requirements and preferences, and ultimately, solidify collaboration contracts. Moving into the latter half of the year, we will initiate the pre-launch phase of RRS. This phase will commence with smaller, short-term projects designed to establish a proof of concept. Our team will also continue to enhance our probiotic solutions based on valuable user feedback, witnessing substantial adoption among both private and public enterprises. Additionally, we will be actively exploring opportunities to expand the production of our hardware, the Deliveray, which is currently primarily available for rental purposes.

2030

In 2030, Cure-All Probiotic has achieved significant milestones. We have successfully launched in Taiwan and optimized our product offerings, gaining customers across the Asia Pacific region and establishing a growing presence in the northern hemisphere. Our innovative Deliveray system has evolved to not only deliver probiotic solutions but also collect valuable coral data for research and potentially commercial use. We are exploring the possibility of selling this data for machine learning and other applications, further advancing our commitment to sustainability through innovative solutions. Simultaneously, our second product, the Reef Resilience Service (RRS), has shown promising results from its initial deployments. We have received positive feedback, enabling us to refine and enhance RRS in collaboration with research and industry partners. As part of our commitment to environmental stewardship, we are laying the groundwork for the establishment of the Cure-All Foundation, with a focus on public education and donations. Beginning in Taiwan, we will collaborate with local stakeholders such as tourist guides and divers to promote the beauty of the ocean and the importance of sustainable ocean conservation. Our journey toward global expansion and a healthier planet continues, driven by innovation and collaboration.

2031

In the year 2031, our company will reach yet another remarkable milestone as we successfully test launch our highly anticipated second product, the Reef Resilience Service. By this time, we have received positive feedback from leading laboratories and businesses for our expertise in customizable probiotics delivery. As we look ahead, we will have solidified our position as active participants in the realm of blue carbon credit implementation. While acknowledging the presence of existing companies in this field, we are committed to making significant contributions through strategic partnerships with influential carbon-intensive enterprises across various industries. These collaborations have provided us with invaluable experience and feedback, setting the stage for us to make even greater strides on a global scale. This year, building upon our previous successes, we will initiate official collaboration discussions with the Taiwanese government. Following a thorough testing period in Taiwan, we will globally launch our first product, targeting large coral reefs with our delivery service and probiotic solution. Our partnerships with previously engaged companies will streamline marketing efforts and reduce costs, ensuring a smoother market entry. This global expansion is a collaborative effort, uniting us with like-minded organizations to tackle environmental challenges collectively. In 2031, our product will finally start to rejuvenate and protect coral reefs, fostering a more sustainable future for these vital ecosystems and our planet as a whole. Our commitment to optimizing the Reef Resilience Service remains at the forefront of our mission.

2032

In 2032, building on the success of our first two products, we'll commence official collaboration discussions with the Taiwanese government and other interested parties. Following a thorough testing period in Taiwan, we will launch our first product globally, with a focus on restoring large coral reefs using our delivery service and probiotic solution. Our strategic partnerships with previously engaged companies will continue to facilitate marketing efforts and cost reduction, ensuring a seamless market entry. At the same time, we will initiate the expansion of the Reef Resilience Service (RRS) into the Asia Pacific region, strengthening partnerships and increasing investments in mass production to meet growing demand. We will also explore the possibility of establishing another headquarters in the Northern Hemisphere to better serve our global mission. This year marks a pivotal moment in our journey, as we actively collaborate with governmental and organizational partners to address environmental challenges collectively, while our products work toward rejuvenating and protecting coral reefs, contributing to a more sustainable future for these vital ecosystems and our planet as a whole.

2033

In 2033, buoyed by the support and profits generated from our first product, Cure-All Probiotics, we will proudly unveil our second product, the Reef Resilience Service, on a global scale. This expansion is poised to significantly benefit our business as we concentrate on providing engineered probiotics to global laboratories and facilitating the utilization of our product's carbon credit component by carbon-intensive corporations. This collaboration represents a dynamic connection between our business and the global conservation effort. Together, we will harness innovation and sustainable practices to address pressing environmental challenges on a grand scale, drawing us closer to a world that is more environmentally resilient and sustainable as we advance into 2033. Furthermore, the Cure-All Foundation will continue its dedicated mission of aiding in coral and ocean conservation through education and outreach initiatives. Meanwhile, Cure-All Probiotics will be steadfast in its efforts to expand its market share globally.

2034

As we step into the year 2034, our organization celebrates over a decade of commitment to the preservation of coral reefs. Our vision has remained dedicated throughout these years: to create a world where these vital ecosystems not only survive but thrive. The journey we've embarked upon is not only one of conservation but also of inspiration, as we aspire to catalyze a global movement dedicated to the cause of coral conservation. In this transformative year, both of our pioneering products have been successfully launched across the globe. Our expansion has been guided by careful research and collaboration with researchers who have provided valuable insights into the potential market growth. As a result, we anticipate that our products will continue to experience remarkable growth, positioning us for sustained success in the years to come.

Strategic Plan

For the next 10 years, our team set out a comprehensive roadmap for its coral conservation mission. We embark on extensive research, product development, and government collaborations, ultimately launching our innovative products, Cure-All Probiotic and Reef Resilience Service. Our company aims to foster sustainability through a blue carbon credit system, garner global support, and engage in partnerships with various stakeholders, all while striving to rejuvenate and protect coral reefs. As we approach our second decade, Cure All Reefs envisions a world where coral ecosystems thrive, catalyzing a global movement for coral conservation and environmental resilience.

Lean Business Model Canvas (LBMC)

[1] Why a sustainable blue recovery is needed. UNCTAD. (2020, July 21). https://unctad.org/news/why-sustainable-blue-recovery-needed

[2] Community, iGEM. (2022, September 7). Synbio: The game changer for climate tech. iGEM Blog. https://blog.igem.org/blog/2022/9/5/synbio-the-game-changer-for-climate-tech

[4] Published by Ian Tiseo, & 7, S. (2023, September 7). Global Climate Tech Market Size 2022-2033. Statista. https://www.statista.com/statistics/1411210/climate-tech-market-size-worldwide/

[6] H2O Aquatics – the number one online retailer for all your aquatic needs. H2O Aquatics - The number one online retailer for all your aquatic needs. (2023, January 3). https://h2oaquatics.co.uk/

[8] H, S. (2023, March 22). The importance of Blue Carbon Credits. Carbon Credits. https://carboncredits.com/the-importance-of-blue-carbon-credits/

[9] Carbon offset portfolio based on science. CNaught. (n.d.). https://www.cnaught.com/

[10] Verified carbon credits to Offset Carbon. Terrapass. (2023, October 9). https://terrapass.com/

[15] Peek 3D printing filament from 3DXTECH: Made in the USA. 3DXTECH. (2023, October 6). https://www.3dxtech.com/product/thermax-peek/

[18] Barometers. GlobalTestSupply.com. (n.d.). https://www.globaltestsupply.com/category/barometers

[19] Logicbus: Be logic think technology. Welcome to Logicbus - Your Automation Site! (n.d.). https://www.logicbus.com/automation-and-process-control-remote-alarm-units-industrial-gps-receivers