Through research and competitor analysis, we have identified issues and gaps in current solutions, necessitating further segmentation of our target market to optimize our final product according to their specific needs. To achieve this, we have designed surveys and conducted in-depth interviews with target users, including post-cardiovascular disease patients and high-risk individuals, and have reached the following conclusions:
1.Post-cardiovascular disease patients typically do not receive post-discharge follow-up from hospitals and often rely on self-monitoring methods such as blood pressure measurements to assess their health. Among our interviewees, 30% experienced a recurrence of old conditions and had to be readmitted after being discharged. Patients are generally reluctant to visit hospitals for regular self-checks due to the complex and time-consuming nature of cardiovascular disease examinations in hospitals. This indicates a lack of effective post-discharge monitoring and management in the clinical practice of cardiovascular diseases in China, with the current convenience level of cardiovascular disease testing being insufficient. Patients are in urgent need of a method that allows them to quickly assess their health status and provides early warning in case of emergencies.
2.During the interview process, our samples included respondents from both urban and rural areas. We found that patients in rural areas often receive inadequate treatment, and the physical condition of high-risk individuals in rural areas is relatively worse compared to urban areas. This is primarily because healthcare standards in rural China are relatively lower, and most rural residents have a lower awareness of chronic disease prevention and treatment. They often do not have the habit of seeking timely medical attention, and fewer rural residents have the opportunity for comprehensive physical examinations or regular screenings.
Conversations with hospital doctors also provided us with valuable insights and recommendations. Doctors pointed out that due to the rapid onset and high fatality of cardiovascular diseases, a simpler external testing method, based on their diagnostic experience, would save a significant amount of healthcare resource costs for hospitals and reduce the threat of cardiovascular diseases to individuals.
Taking all of this into account, we understand that our sales channels should not be limited to hospital partnerships alone. We should also directly target consumers, particularly focusing on areas with relatively weak healthcare resources, such as rural areas. Based on their needs, we will further enhance our product. We have ultimately identified three categories of target users:
Category 1 Target User Group: Hospitals and Retail Pharmacies
In the early stages to build recognition and expand sales channels, our company is committed to establishing partnerships with hospitals and retail pharmacies in Dalian and its surrounding areas. We will collaborate with these institutions to achieve cooperative sales, using a profit-sharing model for mutual benefit. By leveraging the platforms of hospitals and pharmacies, we aim to gradually cultivate recognition among consumers and expand our market further.
Category 2 Target User Group: Smart Communities
Smart communities are increasingly taking measures to assess residents' quality of life and health status. Therefore, many communities install convenient medical examination equipment for residents. Our company is dedicated to providing integrated testing kits and equipment for these communities, facilitating community health projects. This approach will ensure early screening and detection of cardiovascular diseases for community residents. Additionally, we will offer regular free clinics and in-depth data analysis services to the communities using our equipment, providing further recommendations and analysis for high-risk individuals identified by our devices, thus reducing the risk of diseases.
Category 3 Target User Group: Urban and Rural Residents
In rural areas of China, medical facilities are relatively underdeveloped compared to urban areas. Many rural residents face challenges in receiving timely screening and treatment for cardiovascular diseases, leading to delayed optimal treatment. Therefore, we aim to benefit rural patients by offering more straightforward and convenient services. Initially, we will conduct free clinics in rural areas, offering further diagnosis and treatment recommendations to patients at risk of cardiovascular diseases. We will recommend sales to high-risk and diagnosed patients, providing precise diagnosis and treatment plans for rural residents to address their challenges in seeking medical attention.
