Effective communication with the public is the bridge that transforms inventions from isolated ideas into real solutions that serve the society. It allows to remain involved with different stakeholders throughout project development to ensure that the product being made is useful and helpful for all of them. Therefore, during the course of the project, we made every effort to reach the widest possible audience. This involved online activity, such as joining a podcast and conducting social media accounts, as well as giving lectures and workshops or going to conferences.
Dutch Innovation Days
As our first public engagement activity, we joined the Dutch Innovation Days in Enschede and presented our project to a wider audience for the first time. Together with other student teams from 4TU.Federation, we presented our project at the PseuPomona stand.
Panel discussion “The Role of Synthetic Biology in Agriculture”
We organised an open panel discussion at Wageningen University and invited four representatives of different stakeholder groups that we included in our project development - a farmer, scientists, an ethicist and a policy maker. The conversation was mediated by Dr. Bertus Beaumont from Studium Generale Wageningen. The discussion showed differences between how these stakeholders view synthetic biology and its challenges, but managed to bridge some of the gaps and broaden everyone’s perspective on the topic.
Podcasts with "The Living Revolution"
Together with "The Living Revolution" podcast, we recorded a miniseries of podcasts discussing our project, specificity of our work within iGEM, as well as the prospects that synthetic biology gives to agriculture and how we should discuss this matter publicly.
Blogs and media coverage
PseuPomona was featured in a number of blog posts and online articles. We wrote three blog posts for biotechnologie.nl, got interviewed by AFG.nl and appeared on several other news websites!
Guest lecture at Wageningen University & Research
In order to discuss the importance of stakeholder engagement and scientific communication within projects like ours, we gave a lecture to Bachelor students of the Molecular Life Sciences Bachelor programme.
Elementary school workshop
We conducted a microbiology workshop at an elementary school, in order to spark interest in synthetic biology in pupils.
SynBioNL
On the 26th of May, we participated in a conference organised by SynBioNL, the Synthetic Biology Association of the Netherlands, entitled “Expanding the Horizons”, which took place in Leiden. The aims of this event were to tighten the relationship between synthetic biology enthusiasts working in both academia and industry by allowing them to share knowledge and experience, and to listen to young entrepreneurs talk about their path from innovation to start-up. For us, this event was a great opportunity to discuss our project with the experts in the field of synthetic biology and get ideas on how to improve it.
Social media
Since the beginning of the project, we have been active on social media to provide updates on our project and generate interest in PseuPomona, iGEM and synthetic biology. We managed accounts on Instagram, Twitter and LinkedIn. This allowed us to keep in touch with the general public through comments and interact with other iGEM teams, as well as the broader iGEM community.