Our team, Thinker-Shenzhen, specializes in organic fertilizers, while Thinker-SC focuses on IAA plant hormones. Both products are related to agriculture, and we decided to explore a business collaboration.
In July, we invited the commercial representative from Thinker-SC for an offline workshop. During the meeting, we introduced our respective products, discussed their drawbacks, and presented our business plans. We reached a consensus on how to achieve cooperation. Subsequently, through several online meetings, we finalized the collaboration model, which involves selling "seed-fertilizer combinations."
In addition, in September, we achieved another collaboration in our economic development project. With the aim of environmental protection, we planned to jointly sign cooperation agreements with farmers in the severely eroded Loess Plateau region to carry out soil restoration projects. The specific operational approach involves providing high-quality fertilizers at prices lower than the market rate, coupled with Thinker-SC's IAA products for soil restoration and agricultural development. If the project is successfully implemented, it will not only boost the local economy but also reduce the hazards of soil erosion in the Loess Plateau region and society as a whole. This project has significant positive impact on the community.
Specific Discussion Points:
Sales Approach for Organic Agricultural Products:
Adopting the method of combining fertilizers with seeds.
Product Combination:
Seaweed Oligosaccharide Fertilizer: This organic and natural fertilizer is free from chemical additives and is rich in nutrients and plant growth hormones. It improves soil texture, enhances stress resistance, and increases yield and quality.
IAA Growth Hormone Seed Packaging: Organic seed packaging containing IAA growth hormones, promoting early seed growth and increasing germination rates. IAA is a natural plant growth hormone that does not cause environmental pollution.
Benefits of Combined Use: This combination helps customers significantly increase crop yield and quality, avoiding hefty compensation fines due to excessive pesticide residues. The combination not only provides organic and natural fertilizers but also includes natural plant growth hormones, which promote early seed growth and increase germination rates. Additionally, the nutrient-rich properties of seaweed oligosaccharide fertilizer and its ability to improve soil texture enhance plant stress resistance, resulting in improved yield and quality. This perfectly matched agricultural solution aims to help farmers achieve double the productivity while maintaining environmental friendliness and pollution-free characteristics.
Modes of Cooperation:
- Bundle Sales: We offer bundled packages of seaweed oligosaccharide fertilizer and IAA growth hormone seed packaging, allowing customers to enjoy more discounts.
- Individual Purchases: If customers prefer not to buy bundles, they can choose to purchase seaweed oligosaccharide fertilizer or IAA growth hormone seed packaging separately. Each product's packaging will feature promotional content about the counterpart product, enabling customers to understand the integrity of the organic agricultural growth solution.
- Additional Benefits: For customers purchasing the products, we will provide additional benefits, such as fertilizer giveaways with seed purchases. Customers buying the s+eaweed oligosaccharide fertilizer package can receive complimentary IAA growth hormone seed packaging to try at home and validate its effectiveness.
- Market Promotion: We will conduct extensive market promotion, including social media campaigns, agricultural exhibitions, and cooperative ventures with agricultural societies. We will emphasize the advantages of organic and natural farming, pollution-free practices, and improved crop yield and quality.
Our collaboration is not just a combination of products, but also a collision of ideas and a feast of cooperation. How we discuss experimental methods together as a team is an important part of our success.
From our very first meeting, we sat down together and shared our perspectives and experiences. We discussed the objectives of the experiment, designed detailed experimental protocols, and carefully selected appropriate control groups. Each team member contributed unique insights to the success of the experiment, and we merged these insights together to create novel methods and strategies. Below is a picture from our first day of the experiment.
Regular meetings and discussions help us continuously adjust and improve our experimental methods, ensuring that they maximize the potential of the seaweed oligosaccharide fertilizer and IAA seed packaging products. Our collaborative spirit enables us to progress in an organized manner, always maintaining clarity of our goals.
