Promotion

After gaining a comprehensive understanding of our project and the direction in which we are headed, let's now take a look at the various strategies we have employed to promote our project.

How can images and audio promote the desired impact?

Visual and audio resources stand as one of the world's most abundant assets, and the evolution of social media has been intricately linked with these resources. In this modern digital era, visual and audio elements have emerged as immensely influential tools for publicity. Thoughtfully designed images, captivating videos, or content with striking visual effects have the power to pique interest swiftly, making them stand out amidst the rapidly changing landscape of social media. Moreover, these visual elements play a pivotal role in conveying messages and emotions. While videos can narrate stories and evoke emotions, images can instantaneously convey information or sentiments, requiring minimal reading or explanation. Consequently, for promotional purposes, harnessing visual and audio resources is the most widespread and convenient approach.

We promote projects through social media and visual resources.

---

Speaking of our team's efforts in the realm of visual resources, we actively manage social media accounts on Instagram and Facebook. Through these platforms, we regularly share glimpses of our team's day-to-day operations, allowing teams worldwide to overcome geographical barriers and gain insights into our daily activities. On our social media accounts, we also introduce our team's current thematic content and engage in public awareness efforts regarding the Sustainable Development Goals (SDGs). Additionally, on Instagram, we utilize Reels to share footage from all our activities, including seminars attended by all iGEM teams in Taiwan, on-campus promotional events, and instructional videos. Over time, our management of Instagram and Facebook has successfully garnered 1000 followers, instilling confidence in our belief that more individuals are becoming engaged with our project and interested in our topics.

Make Custom Sticker on “LINE”

---

In Taiwan, the most popular instant messaging app is "Line," rather than WhatsApp and Messenger. To enhance the visibility of our team, we have designed a set of Custom Stickers which we plan to make available on the Line platform. This strategy aims to expose our team to a broader user base, allowing the general public to easily connect with us in their daily lives. Our aspiration is for our project to seamlessly integrate into mainstream life, capturing the attention of a wider audience.

Promotion on audio and video streaming platforms

---

Turning to the domain of audio-visual resources, we harness the power of YouTube and Podcasts, two potent media platforms, to drive our project forward. YouTube, with its widespread reach, stands as the world's largest video streaming platform. Leveraging this reach, we disseminate videos, intending to provide a deeper understanding of our team and our ambitious goals through the medium of audio-visual entertainment. Many individuals, while driving or engaged in daily activities, also prefer listening to Podcasts. The convenience of Podcasts allows listeners to tune in on various devices at their own convenience, making it a versatile medium integrated into daily life. We have collaborated with NYCU-Formosa on a Podcast episode, focusing on sharing our respective themes and their targeted directions. This collaboration provided a valuable opportunity to engage in discourse regarding our themes and exchange insights on synthetic biology.

Fig. 4 Our YouTube channel:CSMU_Taiwan                          Fig. 5 podcast collaboration with NYCU-Formosa

Publish articles on “Medium”

---

Lastly, our team firmly believes in the profound promotional value of written content. Text serves as an omnipresent and enduring medium. Exceptional writing and meticulously crafted words possess immense influence and persuasion. They have the power to move readers, strike a chord, alter perspectives, and ignite action. This empowers text with substantial influence in the realm of promotion. For these reasons, we have published eight articles on Medium. These articles cover topics ranging from an introduction to iGEM's rules and historical origins to the challenges and turning points encountered during our team's operations. Our Medium page encompasses a diverse array of thematic content. Beyond showcasing our concern for environmental issues and discussions on sustainable development, it provides insights into our team's journey. Our hope is to utilize the Medium platform's capabilities to reach a broader audience, making the seemingly intricate and esoteric world of professional competitions accessible to diverse communities.