Entrepreneurship Entrepreneurship

In a very popular 2009 TedTalk, Mr. Simon Sinek said:

“Start with WHY”

and…

“What you do simply serves as the proof of what you believe”

Oftentimes, entrepreneurship is associated exclusively with profit, yet this is just an outcome. What really matters is why we do what we do. We believe that entrepreneurship is about turning innovation into reality. Thus, it gives the opportunity to scientific projects to make a lasting impact on the world.

Take a look at how we try to embark on that journey. Explore what we do, how we plan to do it and, most importantly, why we do it:

Olive ENTRE
Olive ENTRE 2 Olive ENTRE 3
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WHY we do it
Because…

“We want to Change the way industrial Waste is treated and create a sustainable future for all generations to come.”


Two problems, one elegant solution

Olive oil plays a vital role in the Greek economy, with production reaching 252,000 cubic meters in 2021-2022, and an expected increase to around 380,000 cubic meters for the upcoming 2022-2023 season. However, this valuable industry faces a significant environmental issue - the management of the vast amount of wastewater generated during olive oil production, known as Olive Mill Wastewater (OMW).

Mr. Kantikos and OMW

  In addition, despite Greece's prominence in olive oil production and consumption, a common and efficient solution to the OMW problem has remained elusive. In accordance with the regulatory frameworks established by the EU (Directives 271/91 and 15/98) and Greece (4819/2021 and ΚΥΑ, which stands for Joint Ministerial Decision, 2017), the responsibility for waste management lies solely on olive mill producers, placing a significant burden on their shoulders, as they are faced with additional costs and time-consuming tasks (see more at our Project Decription).
  On a related note, plastic pollution is a pressing global issue, with nearly 26 million tons of plastic waste generated in Europe each year, and approximately 80% of marine litter being plastic. Also, recent research has shown the presence of microplastic contaminants in marine animals located in Greece, highlighting the infiltration of plastic waste into the country's ecosystems.

Plastic bags pollution

  Biodegradable plastics are often considered as a promising solution to plastic pollution. More specifically, Polyhydroxyalkanoates (PHAs), biodegradable polymers produced naturally by microorganisms, hold promise for creating biodegradable plastics due to their physical properties. However, cost-effective, and scalable production of PHA remains a challenge.

SDG diagram

  As shown in the 2023 SDG Report's figure, progress towards the Sustainable Development Goals (SDGs) is falling short worldwide. This highlights the need for sustainable alternatives globally. Considering the environmental problems surrounding OMW, the importance of the Greek olive oil industry, and the growing issue of plastic pollution, we believe that now is the time to “connect the dots” and tackle these urgent challenges. Synthetic biology offers a promising avenue for bioremediation and utilization of OMW, promoting environmental sustainability, and contributing to the circular economy and bioeconomy by producing PHAs - the biomaterials of the future [1-4].
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WHAT we do


three phases

We Collect
  Existing literature highlights that a significant portion (approximately 40% to 50%) of the cost associated with PHA production is linked to feedstock. Consequently, we've opted to utilize OMW as the feedstock for PHA production. Our engagement with stakeholders like olive oil millers has revealed their willingness to provide us with OMW, even at no cost, as our efforts assist them in getting rid of this burden (for more details, visit our Integrated Human Practices. Also you can scroll down on our Questionnaire section).

We Detoxify
  To achieve this, we've engaged in a meticulous design process to create a synthetic consortium comprising two bacteria. These microorganisms have been genetically engineered to maximize the efficient utilization of our waste, thereby boosting PHA production (see our Design page).

We Valorize
  We have engaged with experts to design the upstream, midstream and downstream processing, with a focus on cost reduction (you can find more in-depth information on our Implementation page). In addition, our wet lab team has developed a novel lysis system aimed at simplifying the extraction of PHA granules, promoting both efficiency and eco-friendliness.

We Provide
  Our end product will be in pellet form, as this is the preferred format for most manufacturers - our customers who will use our product as a raw material to craft the “Products of the Future” [5-6].

Our Value Chain

Our value chain

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HOW we do it
  To describe all the aspects of oPHAelia and create a strategy for its implementation, a business plan is essential.
  We address fundamental questions such as why we are pursuing this endeavor, what our objectives are, what the current market landscape looks like, and how we plan to position oPHAelia within the market.
  All our research aims to make oPHAelia market-ready, prior to reaching the main goal of a biotech start-up: Scale-up.
  Subsequently, we provide further insights into how we intend to ensure the ongoing viability of oPHAelia in the industry. We consider factors like potential partnerships, the milestones we aim to achieve in the coming years to facilitate a successful scale-up etc.
  All these steps are essential as we work towards our goal of bringing oPHAelia to the forefront of the PHA industry.
The tools and content that are provided in this page is HOW we plan to achieve our goals. Moreover, the purpose of our Entrepreneurship wiki page is to summarize the collaborative effort of our team.
  We are excited to present all the key aspects of our project - with the ultimate goal:

Bring oPHAelia to Life!



Introduction


  This year, we've dedicated extensive time and effort to thoroughly research, design, and plot a comprehensive business plan. We recognize that solving a local problem in our country requires more than just a good idea; it demands a deep understanding of the challenges, the needs of our stakeholders, and the gaps in the market that we can address. Our journey involved employing numerous business tools, engaging with stakeholders, and conducting surveys to gain insights into the problem at hand and the opportunities that exist. We've documented our entire plan, which you can see below. We also ensure that the complete bibliography is presented accurately. However, for those in a hurry, we've included a concise summary of our research process further down the page.



Identifying and understanding needs

  In this section, we explore the vital process of understanding the core needs that shape our business idea. We use tools like stakeholder analysis and surveys with olive oil producers to gather key information. This data helps us make important decisions about our business strategy, revenue generation, and our role in the global landscape.



Stakeholder Analysis
"Let's see how we impact our stakeholders and how they impact us"
Stakeholder Analysis

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Read more about our stakeholders.

Olive mill and pomace oil extraction plant owners are our suppliers of Olive Mill Wastewater (OMW), a second-generation feedstock.
Producers and manufacturers of bioplastics, including PHA, are potential customers. Plastic producers and manufacturers are expected to make the transition towards bioplastics but not immediately. Innovators will be the ones to take the lead in this shift.
  Engagement with investors is vital in capitalizing on sustainability trends in investments and making them understand the big opportunities for a good return on investment (ROI).
  The general public's choices influence market shifts towards bioplastics. Their support will act as a “domino effect” towards a swift and efficient transition, benefiting the environment, the industry and themselves.
  Collaboration with environmentally-oriented NGOs and national agencies supports environmental goals and aligns with current policy-making efforts.
  Multiple sectors, including medical, food, automotive, 3D printing, and agriculture, offer diverse applications for PHA. For example, the medical sector is benefiting from the fact that PHAs are 100% biosynthesized and non-toxic, making them ideal for being used for implants, scaffolds etc.
  We anticipate that tax policies, bans, subsidies, and other measures will be imposed by the Ministry of the Environment and Energy, promoting the proliferation of plastic alternatives. Furthermore, the pressing issue of OMW is a substantial concern in our country, further enhancing the appeal of our project.
  The success of our project depends on the collective efforts of our team members.
  Conversations with Qlab (member of Ergoplanning’s network) resulted in a letter of support in regard to our system being implemented in biogas plants [7-19].



Questionnaire
“Asking the right questions”

  As we began conceptualizing our business, we realized the need to assess revenue potential, refine financial management, and optimize cost projections. Our investigations found that OMW data is often elusive and outdated, particularly in Greece's landscape dominated by smaller family-run olive oil businesses.
  To gain a comprehensive understanding and assess our business proposal's applicability, we sought insights from other countries. Specifically, we surveyed olive oil mills in Greece, Italy, and Spain, focusing on five key areas: annual OMW production, current management practices, public sector support, cost-efficiency, and interest in on-site waste collection. These questions helped in shaping our business strategy and ensuring our venture's sustainability.


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Click here to see our survey's results.

Olive Mill Wastewater Management Strategies in Mediterranean Countries

  Our questionnaire received a total of 15 responses, with the following breakdown by geographical origin: 47% from Italy, 40% from Greece, and 13% from Spain, as seen below:

1st question

  Understanding the type of olive oil mill is crucial for us because it influences the kind of waste produced and, subsequently, the management practices employed. Approximately half of the oil producers operate in 3-phase olive oil mills, while the remaining half operates in 2-phase olive oil mills. None of the producers were involved in olive pomace oil mills.

2nd question

  The annual production volume of OMW appeared to exhibit significant variation among producers, ranging from a minimum of 150 cubic meters per year to a maximum of approximately 9000 cubic meters per year. This variation highlighted the diverse sizes of the facilities we surveyed. Notably, we observed that facility size did not show a correlation with the country of operation, as both Italian and Greek olive oil mills seemed to produce substantial amounts of OMW annually.

3rd question

  As depicted in the data below, nearly 70% of olive oil mill owners opted to dispose OMW into evaporation ponds. This finding aligns with the prevalent information available in scientific literature and was an anticipated outcome for us. However, it's intriguing to observe that certain individuals have devised alternative approaches for OMW disposal. These methods include its utilization in plant fertigation, transfer to other facilities for biogas production, and, finally, transportation to specialized waste processing centers.

4th question

  The majority of producers, approximately 45%, considered their current OMW management methods to lack cost-efficiency. A substantial number of respondents mentioned that cost-effectiveness depended on the season. We infer that this reliance on seasonality is likely tied to the OMW volume a facility has to handle during the peak season, which typically spans 4-5 months when an olive oil mill operates at its maximum capacity.

5th question

  All the producers surveyed answered unanimously that there is no assistance provided by the public sector in OMW management.

6th question

  Around half of the participants answered that they receive help in managing OMW by private companies.

7th question

  Most of the producers stated that they would be interested in a company that collects OMW on site, highlighting the market gap that our team can take advantage of.

8th question

  An interesting fact that shaped our decision-making process, regarding our revenue streams, was that none of the participants would be willing to pay for an OMW collection service.

9th question



Assessing the Macro-Environment Factors

  Here, we take a closer look at how the world around us affects our venture. We use special tools like PESTEL analysis to study areas like politics, economics, and technology. We also carry out a TAM/SAM/SOM analysis to understand our market better. By doing this, we get a better idea on how to adapt in a dynamic environment.



PESTEL Analysis
“The world that revolves around our business plan”
PESTEL Analysis

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See how external factors affect oPHAelia.

The PESTEL analysis highlights crucial factors affecting our project:

Politically: There's a shift towards sustainability with potential grants and plastic bans favoring bioplastics like PHA.

Economically: Fossil fuel and feedstock prices influence competitiveness by altering the cost-benefit ratio.

Socially: Growing social awareness and support for sustainability initiatives are encouraging, though plastic waste remains a concern. Additionally, another social concern pertains to the conflict between food/feed and biomaterials. Fortunately, OMW, being a second-generation waste, does not contribute to this conflict.

Technologically: advancements hold promise for PHA cost-effectiveness. Optimization, prediction models and Next-Generation-Industrial-Biotechnology are a big part of PHA’s production cost reduction.

Environmentally: factors underscore the urgency of sustainable alternatives, aligning with corporate social responsibility trends.

Legally: considerations, including waste management regulations, further favor our business plan implementation and shape our operations [20-44].



TAM - SAM - SOM
“3 olives - 3 opportunities”
TAM-SAM-SOM

  In analyzing the Total Addressable Market (TAM) for PHA, we recognize its vast potential applications across industries. Though, we have to consider the technological, industrial, and commercialization limitations. So, in a more conservative estimate, we could designate our TAM to USD 200 million.
  The Serviceable Addressable Market (SAM) that we can realistically target in the mid-term, focusing on bioplastic producers, holds significant promise, estimated at approximately USD 21.2 million annually.
  As we move towards our Serviceable Obtainable Market (SOM), our primary focus remains on bioplastic producers, especially within the European Union. While precise calculations are challenging, a pilot-scale plant with a capacity of 35 tons of PHA per year suggests an estimated SOM of USD 148,000 per year.
  Despite uncertainties, the potential for our venture in the PHA market is encouraging, aligning with sustainability trends and growth opportunities [45-59].

Plotting our course

  This category focuses on getting our business plan in order. We use tools like SWOT analysis to figure out what we're good at and where we need improvement. We also conduct a comparative analysis of PHA vs. PLA, analyze our competition, and use the Business Model Canvas to create an outline of how our business will work.



SWOT Analysis
“Finding Strength out of Weakness and Opportunity out of Threat”
SWOT Analysis

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See a synopsis of our analysis here.

  Our SWOT analysis underscores that PHA production can be expensive and poses challenges, but our commitment to developing a cost-effective system and the success of bigger players, like Danimer Scientific, highlight the market potential of our solution. While we recognize weaknesses in expertise, capital, and technology readiness (TRL 2), we have proactively sought collaborations, and feedback from experts (see the “Kenotolmo” competition for more info), while conducting our market research.
  Through oPHAelia, we aspire to provide a solution in order to surpass the current limitations due to costs in PHA production. A substantial part of these production costs (up to 50%), stems from feedstock expenses alone. Utilizing OMW gives us a competitive advantage on that aspect, because it offers us a sustainable, low-cost, and on-demand feedstock sourcing.
  Synthetic biology introduces efficiency in our system. A good example is our WET LAB’s induced lysozyme-based lysis system (See Design) which aims at a more efficient and affordable PHA recovery, when downstream processing corresponds to 30% of the production costs.
  Producing mcl-PHA in contrast to the more common scl-PHA is another competitive advantage, because of their significantly different properties.
  By utilizing OMW, oPHAelia addresses a longstanding problem in Greece and the Mediterranean region. Given the increasing focus on sustainable policies, oPHAelia's approach to OMW utilization positions it as an attractive candidate for subsidies.
  We do face competition in the growing PHA market, and financial challenges in Greece could affect us. However, we also identify opportunities in sustainability policymaking, regulatory framework, trends, the expanding bioplastic market, 3D printing development, the shift from fossil fuels, technology and research advancements, and a significant market gap in Greece (and the Balkan region).
  To our knowledge, there is currently no company or startup with plans to commercialize PHAs in Greece, highlighting a unique opportunity for our project in the Greek market [60-67].



PLA vs. PHA
“May the best one win”
PLA vs. PHA

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Read more about our comparative analysis.

  PLA corresponds to the highest percentage of the bioplastics market (13.9%) with PHA being further down the list (1.2%). We attempted to create a small comparison between these biomaterials to indicate the beneficial characteristics of PHA and why we imply that PHAs have the capability to compete with the current leader of the bioplastics market - PLA.

PHA PLA stats

  PLA today is predominantly produced from carbohydrate rich crops i.e. food crops and there is no sufficient research on waste valorization towards PLA production, especially when considering a viable one.
  Interestingly, to our knowledge, there is no specific research on utilizing OMW for PLA production.
  PHAs have a far greater monomer diversity (>150), compared to PLA (lactic acid and lactide), which makes PHAs highly advantageous in terms of quantity and quality of the resultant properties, and thus possible applications.
  PLA has no or very low degradability in the natural environment at room temperature and requires a high temperature, which is beyond the limits of the natural environment.
  PLA is compostable rather than biodegradable in the natural environment. Like the majority of petroleum-based plastics, polylactic acid will be fragmented by mechanical weathering and due to uncommon microorganisms for polylactic acid degradation and assimilation, these fragments will turn to microplastics.
  PHAs have the ability to be transformed into water and carbon dioxide if oxygen is present. They can also be transformed into methane under anaerobic conditions, via microorganisms present in water and soil. No harmful end products or intermediates are produced.
  They are biodegraded by various marine microbes in a wide range of marine environments, including coastal, shallow-water, and deep-sea environments.
  Although only PHB have been FDA-approved for medical applications to date, their proven favorable properties (immunologically inert, biocompatible, rapid tissue ingrowth, bioresorbable, slow biodegradable tissue scaffolds), as well as a large number of promising studies with other PHAs, justifies the trust in an optimistic outlook regarding the development of these biopolymers.
  In general, the FDA (food AND DRUG administration) has approved PLA to make contact with biological fluids and it is mentioned that adverse reactions or foreign body response to PLA are extremely rare. Despite that, through our research, we have found some speculations of side effects and toxicity concerns.
  PHA viability issues remain, due to higher costs of production than PLA, until Synthetic Biology, Next Generation Industrial Biotechnology and economies of scale turn the tides [68-82].



Competitor Analysis
“Competition is the best form of motivation.”

  The uncommon nature of antagonism in PHA production is both bizarre and exciting. Due to its nature, PHA’s structure can be altered and is dependent on certain factors. Consequently, using OMW as our feedstock and our genetically modified strains will lead to PHA with different properties than our competitors. Thus, we can target specific niches in the market that cannot be covered by other PHA products. More importantly, the fact that PHA producers create distinct PHA products creates the opportunity for synergies between them from Research and Development projects and all the way up to coopetition.
  In general, our end-product; a mcl PHA pellet that is produced by specifically modified strains which utilize Olive Mill Waste as their main carbon source stands out and has certain competitive advantages. It does not add to the food/biomaterials conflict, it proposes a cost-effective production due to OMW valorization and the use of our novel autolysis system (see our Design) the extraction step and more that are discussed and compared below [83-85].

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Read more about our competitor analysis.

Danimer Scientific (US)

Danimer Scientific
  Danimer Scientific , makes PHA (including medium chain length) using oils derived from the seeds of plants such as canola and soy. The result is plastic pellets. Our competitive advantage is the use of Olive Mill Wastewater (OMW). Our feedstock utilization contributes to zero waste policy and does not add to the food-biomaterials conflict, while Danimer Scientific’s feedstock (canola oil) does.

PolyFerm Canada - TerraVerdae Bioworks (Canada)

PolyFerm Canada - TerraVerdae Bioworks (Canada)

  TerraVerdae Bioworks has signed a binding letter of intent to acquire 100% of the equity of PolyFerm Canada. PolyFerm Canada was commercializing mcl-PHA as irregular pieces, pellets, and latex. In 2016, PolyFerm Canada licensed its technology to TerraVerdae Bioproducts, an industrial biotechnology company developing advanced bioplastics and biomaterials from C1-feedstocks while also having a synthetic biology platform. It is not certain if TerraVerdae will continue the mcl-PHA production or produce them in pellet form, because currently they produce powder, filament, nano PHA particles, and elastomeric PHA. If they don’t continue the mcl-PHA or don’t keep the pellet form, we will have the competitive advantage.

Tianan Biologic Materials Co. (CHINA)

Tianan Biologic Materials Co. (CHINA)
  The company focuses on P(3HB-co-3HV) copolyester production. Two of its products are ENMAT Y1000P and ENMAT Y3000P (PHBV and PHB pellets, respectively). Their PHA is made using cassava starch as the raw material. Our competitive advantages are the use of SynBio, and our feedstock. We use a cost free waste whereas Tianan uses cassava starch which again adds to the food-biomaterials conflict.

Yield 10 (Canada)

Yield 10 (Canada)
  Yield10 is Metabolix’s successor company that produces PHB. It uses camelina seeds for PHA production, oils for nutrition etc. It also uses advanced genetic engineering and synthetic biology techniques. We would assume that we have an advantage, because we utilize OMW while they exploit camelina seeds, adding to the food-biomaterials conflict. However, that statement would not be valid, because they have an efficient way of mitigating their drawback by utilizing their feedstock towards the production of both PHA and omega-3 oil for nutrition. As a result, our competitive advantage is our mcl-PHA.

Phabuilder (China)

Phabuilder (China)
  Phabuilder, a synthetic biology company, states that in their new factory they will be able to use non-food feedstock to produce various types of biodegradable polymer PHA, including mcl-PHA (PHB, P34HB, P34HBHV, PHBHHx, PHB5HV, P3HP3HB) under next generation industrial biotechnology (NGIB) technology. They utilize second generation feedstock such as stalks and kitchen waste. One of their products is “PHAlife” (PB3400G) and is in pellet form. We observe that we share similar disciplines. We would have to research further their processes in order to find where we have the advantage. For example, our downstream process could be more cost-efficient due to our autolysis-lysozyme system for the extraction step.

Bioextrax (Sweden)

Bioextrax (Sweden)
  The company was founded in 2014 and is consistently working to develop innovative and green solutions based on microbiology. They state that the unique features of Bioextrax technology can work with all PHA producing bacteria and with all PHA types. More specifically, they have developed a unique and GMO-free process which increases the conversion rate between sucrose and PHA, allowing for a significantly lower production cost for PHA.
  In addition, they have developed and patented a biological extraction method. To summarize briefly, Bioextrax provides licenses for their technologies related to PHA biopolymer extraction and PHA production from sucrose. This leaves us in a favorable position, as it remains uncertain whether they will proceed with their own PHA production, giving us a substantial advantage in terms of scope. Moreover, their suggestion of using sucrose as a feedstock does not offer a more cost-efficient alternative compared to OMW. Additionally, sucrose falls into the category of first-generation feedstocks, in contrast to ours, which is a second-generation feedstock, thereby accentuating the conflict between biomaterials and food resources.

Genecis (Canada)

Genecis (Canada)
  Genecis quote in their website; “Our process is lower in cost and emissions than competing bioplastics producers because we use organic waste (such as food waste) as a feedstock.” They produce PHBV (many times it is considered a mcl-PHA), they are considering pellet production and are developing a synthetic biology platform.
  Although we have a lot of common areas, maybe we have an advantage in terms of sourcing. We will establish certain channels with our olive oil and pomace oil producers, securing an “on demand” sourcing. In contrast we do not know if their organic waste will be available whenever they need it. More importantly, feedstock plays a crucial role in the end product itself [3], which means that if their feedstock is not more defined in terms of physicochemical characteristics, their products might not have a standard quality.

Paques biomaterials (Netherlands)

Paques biomaterials (Netherlands)
  Paques biomaterials uses natural bacteria and processes to produce biodegradable PHBV (sometimes it is considered a mcl-PHA) biopolymer, using organic material. They have a mixed culture approach and use green solvents. Their product is called Caleyda. We are not aware if they plan to sell it as pellets. Our competitive advantage is the use of synthetic biology, which helps systems become more efficient and safe.

Mango Materials (US)

MANGO MATERIALS (US)
  They produce P3HB and one of their products is YOPP PHA Pellets. They are using waste methane gas as feedstock and methanotrophs which currently are not genetically modified. That leaves us with two competitive advantages; MCL-PHA product vs the more common SCL-PHA and the use of synthetic biology.

Bluepha (China)

Bluepha (China)
  In the context of “Next Generation Industrial Biotechnology”, the Chinese company Bluepha uses a recombinant strain of a soil bacterium obtained by means of synthetic biology for production of P(3HB-co-3HHx); medium chain length PHA. According to the company, “alternative carbon sources” such as crops and kitchen waste are used as substrates for the cultivation, which is carried out in seawater. Their product is sold as pellets.
  We observe a similar approach in terms of waste valorization and use of synthetic biology and pellet product form. Hence, we cannot draw conclusions about possible advantages. Bluepha, having some of its members participated in iGEM acts as an exemplar since the first steps of our project.



Business Model Canvas
“Planning our business one post-it at a time”
Business Model Canvas

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Explore how we create, deliver, and capture value.

Customer Segments: We focus on a niche and segmented market, targeting specific customers like bioplastic/plastic producers and manufacturers, plus 3D printing companies that operate specialized machinery. We assist them by selling MCL-PHA pellets, which will be competitively priced, readily processable, and ideal for blending with other materials, such as SCL-PHAs or PLA, yielding new properties and market opportunities.

Value Proposition: Our key value propositions include utilizing olive mill waste as feedstock, employing synthetic biology for efficient PHA production, offering MCL-PHA with unique properties and versatile application possibilities, all of which will be “encapsulated” in our pellets, ensuring ease of use and environmental friendliness.

Distribution Channels: We plan to raise awareness through expos and conferences, offer product samples for evaluation, and maintain standard communication channels like a website, email, and phone line. Transportation channels will be established to ensure our products reach their destinations efficiently. In addition, the OMW will be transferred from the olive oil mills to our facility when needed.

Customer Relationship: We maintain ongoing relationships with customers, collaborate on R&D synergies, offer additional benefits to valued customers, communicate the essence of oPHAelia effectively, and focus on building trust-based partnerships.

Revenue Streams: Our revenue comes from transaction-based sales, project revenue, government grants and subsidies, crowdfunding and donations, and revenue from business partnerships and licensing agreements.

Key Resources: Key resources include facilities, equipment, tech and market knowledge, IP, financial capital, partnerships, and our wet design. However, the most important resource is the people’s willingness to make oPHAelia possible. Our team members’ efforts, and with the guidance of our PIs and advisors, coupled with feedback from stakeholders and experts, are all key resources for the development of oPHAelia.

Key Activities: MCL-PHA production and scaling up, RnD, including an iterative process (Try-Build-Test-Review), market research, and fundraising will be the main activities. More specifically, RnD will play a key role, particularly in our efforts to leverage additional waste materials for PHA production and experimentation to diversify our product offerings (e.g., SCL-PHAs). Scale-up, a critical aspect of our venture, presents challenges and requires substantial time and resources, especially in the PHA industry. On the other hand, it promises increased competitiveness through economies of scale.

Key Partners: Our key partners include feedstock suppliers (Olive Mill Owners and Pomace Oil Extraction Plant Owners), our university, industry associations, entities for strategic alliances, and our customers who should be viewed as partners. B2B transactions rely heavily on genuine customer relationships.

Cost Structure: Production, RnD, and Investment costs will be our core sources of cost. Although conducting a cost breakdown analysis is not feasible due to our venture’s stage, this BMC segment prompts us to consider our sources of cost and research on expenditures. This exercise helps us understand which investments and decisions are worth pursuing, given the associated risks and resource commitments [86-89].



Putting Our Plan into Motion: Strategy

  In this section, we move from planning to action. We focus on ensuring our business plan is well-prepared and ready to be implemented, covering various aspects like risk management, financial planning, and strategies to achieve our goals. This sets the stage for us to move forward with confidence in our business venture.



Beachhead Strategy
“Let’s get down to business”
Beachhead Strategy

  Our beachhead strategy focuses on establishing a stronghold in a specific market area before expanding further. It comprises three vital components: the Point of Attack, Market Penetration, and Market Expansion.
  The Point of Attack is the initial market segment where we concentrate our efforts. After extensive analysis, we've chosen to engage bioplastic producers in Europe, aligning with their goals. As we build a network and expertise, we'll expand to include bioplastic product manufacturers and 3D printing companies. Our Market Penetration approach will employ the Horizon Method to explore additional revenue streams.
  In conclusion, our beachhead strategy is designed for precision and adaptability in the bioplastics/plastics industry, ensuring a strong foundation for growth and long-term success [90-96].

Beachhead Strategy Steps


Concept to Product Timeline
“As you set out for Ithaka, hope your road is a long one.”
Project Timeline

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See more about our project phases.

Phase 1 (10 + ½ Months): Our first milestone: iGEM Jamboree! It will be a great honor and a big opportunity for us to present our project - oPHAelia.

Phase 2 (6 + ⅓ Months): Nothing stops at iGEM. Having acquired all this experience and knowledge, we are confident in pursuing the realization of oPHAelia. Our initial tasks are the completion of our proof of concept in order to reach a TRL 3, while finding the resources and funding to achieve it.

Phase 3 (6 Months): After completing our proof of concept in a flask scale, we will proceed with the acquisition of lab bioreactors to test our system at a larger scale and document any interplay with our system. In addition, this phase is an opportunity for a second attempt of being funded. We are already in discussions on entering the Innovation and Entrepreneurship Unit of our University.

Phase 4 (12 Months): This will be a very exciting and really important phase for the future of oPHAelia. Pilot scale stage will determine the “Go” or “No Go” of our venture. It requires many and a large variety of resources in order to take place. Synergies and the introduction of new team members will play a major role. Overall, the stakes of failure are high but if succeed in reaching our goals, important opportunities will emerge.

Phase 5 (12 Months): This is the time to approach our first customers. By the end of this phase, we will have our first products – PHA pellets.



Risk Analysis
“If it's a calculated risk, you can take it.”
Risk Analysis

  Risk analysis is an invaluable tool in decision making. Our first milestones after iGEM Jamboree are the completion of our proof of concept to enter TRL 3 and our first big fund by investors to start our scale up process. In order to achieve these goals and cover our gaps, in regards to our technology readiness level and capital needs, we listed the most important short-term risks, assessed them and provided possible actions for mitigation control purposes [122-124].



Intellectual Property
Intellectual Property
Our IP strategy

  Although we cannot share our confidential material on what progress we have made, or which part of our project is already in the process of being patented we can offer some hints to our fellow iGEMers:

Italy

  A key aspect of our project is taking advantage of Olive Mill Wastewater (OMW), using it as our feedstock, and benefiting from its properties. OMW is not a common waste, due to geographical limitations. The EU region contributes to roughly 67% of the world’s olive oil and the Mediterranean countries produce 95% of the global olive oil supply with Spain and Italy being the top olive oil producer countries, thus top OMW producers as well. Moreover, we would not focus on filing a trademark application due to reasons that can be found in our Beachhead Strategy.
  Hence, it would be wise to take these facts into consideration and make IP related decisions accordingly. The good news is that there is still plenty of space in the PHA domain for patenting due to lack of large volume research and the number of possibilities that PHAs can offer.

Why IP?

  If you protect your invention, you become the only person with the right to use or reproduce it. Others cannot copy or reproduce what you have done without your permission. Revenue can be earned not only through direct use of IP but also indirectly through licensing contracts. Owning a patent or a trademark can increase your market value and make it easier for your business to find investors or other funding opportunities. A functioning intellectual property regime should also facilitate the transfer of technology in the form of foreign direct investment, joint ventures and licensing[96-102].

Exit Strategy
“There is always an alternative”
Exit Strategy

  Our exit strategy is a crucial part of our long-term vision, serving dual purposes. Firstly, it outlines the structured path for transitioning out of the business when the time comes, ensuring a seamless departure. More importantly, it acts as a guiding force, steering us towards the achievement of our overarching objectives from the very beginning. By having this strategy in place early, we enhance our appeal to potential investors and buyers, showcasing our commitment and adaptability. It clarifies roles, even in unexpected situations, and keeps us focused on our long-term objectives. We have two primary exit pathways: Merging (horizontal and vertical) and Acquisition, each chosen strategically based on our project's stage and the alignment of potential buyers with our vision in the evolving bioeconomy and circular economy landscape.
Horizontal merging involves collaboration with similar projects or startups, fostering synergy within the innovative environment of iGEM and exploring opportunities for consortium repurposing.
Vertical merging becomes viable as we advance in Technology Readiness Levels (TRL), aiming to streamline our supply chain by partnering with entities at different production stages within our industry.
Acquisition is the alternative route, particularly when merging isn't feasible, and potential buyers are chosen carefully to ensure alignment with our goals and values [103-110].


Financials
Cost analysis

  We present an attempt towards developing a preliminary technoeconomic assessment, leading to our possible MVP cost designation and how to find appropriate funding.


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See our detailed cost analysis.

  Since as a team, we are in the early stages of familiarizing ourselves with the PHA industry, we aren't yet able to provide precise cost estimates for the commercialization of our products, as this process demands an extensive market analysis to assess the best value chain for our PHA.
  Also, before reaching this stage of scaling up our PHA, several preliminary steps need to be done, as outlined in our Milestones for the next 2 years. Following our participation in the iGEM competition, we plan to continue with experiments to establish our proof-of-concept, enhance the biosafety of our system, and conduct experiments aimed at identifying the best downstream processes and fermentation conditions. These efforts collectively contribute to advancing our Technology Readiness Level (TRL).
  Our team has estimated the associated costs for these crucial processes in the following section.

Cost Analysis

  So, through these estimations, we can assess that our Minimum Viable Product (MVP) would be approximately 22,000€.
  Once we achieve the outlined milestones, we anticipate reaching a TRL of approximately 5, deeming us ready for the pilot phase. Estimating costs for this phase proves challenging since it depends on our RnD, and also potential partnerships or synergies formed during this critical stage.
  More specifically, to thoroughly evaluate the economic aspects of our OMW-to-PHA production process it is essential to conduct a techno-economic analysis (TEA). More specifically, according to Andhalkar et al., (2023):

“A TEA is a method of assessment that allows researchers and industries to evaluate the costs and profits of a certain biorefinery or plant run with specific process kinetics. In this regard, cost analysis is done to gauge the costs associated with raw materials, equipment, utility, product selling price, profit analysis, and the economy of the process.”

  Recognizing the complex and innovative nature of our approach, and our strengths and weaknesses, we have taken a proactive approach to prepare a preliminary TEA. Drawing inspiration from the TEA provided by the WOW project and the engineering principles. Since the engineering circle is primarily designed for technical problem-solving, its systematic and structured approach can be adapted and applied to our economic assessment to help us ensure that the end product meets the initial expectations and that the development process is efficient in terms of money, time, and resources used.

DBTL Cycle

This initial TEA which is available on our business plan serves as a starting point, demonstrating our intent to delve into cost analysis as we progress further with oPHAelia, aiming for greater precision and comprehensiveness in our economic assessments in the future. All in all, our current focus, as emphasized by experts in the mini-acceleration program we're part of, is to estimate the costs we need to progress to the next phases, which is the money needed for our MVP: 22,000 euros [111-112].



So, our next goal is to identify more investors!

Funding

  To continue advancing our project and give life into oPHAelia after the iGEM Competition, securing additional funding is needed. During the early stages of our project, we will rely on a combination of crowdfunding, the bootstrap method (family, friends, and COOL people), and support from our University. Our University's contributions will primarily revolve around providing essential equipment and research space for continuing our research. Furthermore, our university's esteemed reputation will serve as a valuable asset in building trust with potential sponsors and catching the attention of biotechnology investors interested in new technologies for the production of biodegradable polymers.
  This year, we also had the opportunity to participate in a mini-acceleration program organized by Eurobank and Corallia. The primary goal of this program was to equip young researchers like us with the skills and knowledge needed to present our project to potential investors. Consequently, our fundraising strategy after the iGEM Competition will begin with the presentation of our project to investors. Depending on the outcomes of these presentations, we will refine our approach and adapt our strategy accordingly. Additionally, we are planning to participate again in the Annual Entrepreneurship Competition entitled "Kenotolmo" (gr. «Καινοτολμώ», “Dare to Innovate”), organized by the Innovation And Entrepreneurship Unit (IEU) of the University of Thessaly, with the hope of attracting potential investors.

Synergies
Joint ventures

  A joint venture (JV) is a business arrangement in which two or more parties agree to combine their resources to accomplish a specific task. Possible enterprises for this kind of business arrangement could be Ergoplanning Ltd. and Qlab. Our discussions with Mr. Themistoklis Sfetsas, the manager of analytics at Qlab, part of the Ergoplanning Association, have been promising. More specifically, Mr. Sfetsas pointed out that if we were interested in expanding our research and consider integrating in our bioremediation process the production of biogas, then Qlab would be more than willing to help us test our system in the biogas plants with which they cooperate (50% of the biogas plants in Greece). They also provided us with a letter of support. This suggestion is very appealing because Qlab is a Greek RnD lab and already has experience in OMW utilization.


Coopetition

  Coopetition is a strategic alliance - a cooperation between two competitors. It is different from the “winner takes it all” model. The goals are usually common and both parties benefit. This is especially important for the PHA market which currently faces a lot of viability issues due to PHA production’s high cost and complexity. This is why we would be open to such business arrangements. For example, a company like GRUPPO MAIP (which has acquired Bio-On) and with whom we share the same vision (waste valorization towards PHA production) could be a fitting option. Due to the fact that it is based in Italy, which also has large Olive Mill Wastewater generation volumes, a project cooperation could be highly likely to occur. In addition, another candidate for similar cooperation would be Bioplastech, a PHA producer company which had participated in the Horizon 2020 Project “P4SB – From Plastic waste to Plastic value using Pseudomonas putida Synthetic Biology". A cooperation on a project level, at least, would be feasible as they have used P. putida and synthetic biology principles.
  Our end goal is the development and viability of the PHA industry within Europe’s margins and beyond. We believe that synergies are the key to PHA’s future [113-114].


Dream Map
"We have a dream..."
Future facility position

  With oPHAelia we dare to dream big. We envision a facility creation with the purpose of benefiting both the environment and the people affected by Olive Mill Wastewater. In order to be able to cover the largest portion of the problem, while also ensuring continuous feedstock (OMW) sourcing, we have designated our facility’s position to the center of the Peloponnese peninsula, Greece. This decision stems from the fact that more than 40% of all the olives intended for olive oil production in Greece are produced in the nearby region, corresponding to a vast OMW generation.

But we do not stop there…
Our Dream Map

  We aspire to expand our OMW management plans, covering a larger part of the Mediterranean region. More specifically, we could be supplied with OMW from Italy which is the second largest olive oil producer in the world. Even more importantly, after valorizing OMW towards PHAs we want our products to reach every possible customer who will use our product as a raw material for manufacturing the products of the future.
Our University is where oPHAelia was born and gave our team the chance to start this journey. It is the place where research will be the cornerstone of our project’s development and opportunity creation [115].

“Sky is the limit…”

Positive and Negative Impact
"It's all about balance (NOT)"
Positive and Negative Impact
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Read more about how we plan to mitigate our negative impact.

Possible Safety - Toxicity issues due to blended products

  To date, the byproducts of PHA have not been shown to have any toxic effects on the surrounding environment, including soil, marine seabeds or even the human body. Considerations still emerge due to blending of PHA with other (bio)plastics, plasticizers etc. For example, a comparison study with conventional plastics indicated that bioplastics and plant-based materials can be similarly toxic.
Mitigation steps could be product safety assessments, integrating chemical toxicity into the life cycle assessment of materials and using a more green chemistry approach for the production of biobased materials. We would synergize with customers that take safety into high consideration when producing / manufacturing their products.

Misconception about throwing out bioplastic products

  Understanding the truths about biodegradable plastics will provide support for the progressive substitution of conventional plastics with biodegradable plastics.
  The first step toward the correct use of bioplastics is public awareness campaigns regarding the terms “biodegradable” and “eco-friendly”. Miscommunication and misconception of the term biodegradable causes mismanagement of bioplastics by the public and leads to more littering. In the long run, rather than trying to find more materials that can easily degrade, we also need to change our consumerism habits and the rampant use of single use and disposable items. It is also important that companies take responsibility for how they dispose of their toxic wastes. Luckily, PHA-based bioplastics are biodegradable in all indicated environments. Nevertheless, littering should never be encouraged. Possible mitigation steps would be to organize educational campaigns and make sure that our customers do not encourage littering actions or make use of greenwashing practices.

Recycling system issues

  Both petrol- and bio-based plastics will coexist in the production of sustainable and cost-effective materials for a long time to come. Thus, the increased use of bioplastics may have serious implications for the recycled plastics industry. Conventional plastics recycling operations are already well established. However, the introduction of bioplastics to the market has created a number of issues that need to be addressed. One important question concerns the potential risk of contamination of the collected conventional plastics. In addition, there are concerns about the cost of separation, yield loss and impact on recycled materials quality and processing. Another important issue is to develop technologically viable, effective, efficient and economical recovery systems and end markets for postconsumer bio-based materials without jeopardizing the existing recycling systems.
PHA disintegration and biodegradation occur through microbial processes, meaning that it can be easily integrated into industrial composters as well as home composting systems. PHAs may also be degraded in aerobic lagoon water treatment systems since PHA is also degradable in water. This also means that separation of PHA and biowastes need not be as stringent as in the case of other bioplastics, which could reduce the need for separate bins and composting systems. Even in landfills, their degradation would still occur in anaerobic conditions, albeit a lot slower. Moreover, PHA can be disposed into anaerobic wastewater treatment digesters since the activated sludge contains microbes that are capable of degrading the polymer. In this manner, the disposal of PHA can be integrated into already existing disposal systems.
  On the other hand, recycling of some PHAs like P(3HB) may not be feasible since it is not very stable at high temperatures, and may be difficult to isolate if mixed with PET and other conventional plastics in recycling units.
  Mitigation is restricted to encouraging and putting pressure on the development of recycling systems for both bioplastics and plastics [116-121].



Entrepreneurship in Action

  In this final category, we share the practical steps we took to gain insights and improve our business plan. Our journey, so far, involved hands-on experiences and actions that provided valuable lessons. These experiences have not only shaped our course but also fueled our passion for entrepreneurship, leading us to the creation of OUR Dream-Map.



"Kenotolmo" Competition
"Dare to Innovate"
Kenotolmo Competition

  In this competition we had the chance to pitch our business idea to a broader audience for the first time. The feedback we received drastically shaped our project's direction, as it led us to pivot and rethink multiple aspects of our strategy and implementation.


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Read more about our participation.

  Our team participated in the annual entrepreneurship competition called "Kenotolmo," ("Dare to Innovate"), organized by the Innovation and Entrepreneurship Unit (IEU) of the University of Thessaly. Its primary aim is to develop skills and promote entrepreneurial initiatives among members of the academic community at the University of Thessaly.

  During the competition, student teams were invited to showcase their entrepreneurial ideas and engage in various educational activities. On the final day of the competition, we presented our 5-minute pitch deck to the competition committee with the idea we had at the beginning of our iGEM journey.
  At that time, our approach for collecting and detoxifying olive mill wastewater (OMW) involved a portable processing unit featuring a bioreactor designed for detoxification. However, during our presentation to the competition committee, we received feedback and questions. They expressed concerns about our proposal to use the liquid fraction of OMW as a fertilizer, considering it risky and unrealistic for commercialization. They also raised doubts about the concept of a mobile detoxification unit, citing practical and safety challenges. As a result, we decided to explore alternative approaches.

We received valuable insights from mentors during the competition:
  Mr. Konstantinos Lafkas, Initiator at ExO Greece, Board Member a FEAC Engineering, PartnerPartner at UniFund, and Scale-Up Coach recognized the untapped potential in our waste-focused venture, particularly within Greece's dynamic food industry. Mr. Lafkas emphasized market disruption through innovative ideas and cutting-edge technologies and suggested that we should not only focus on three-phase mills but also on two-phase mills and subsequently on olive pomace oil factories.
  Lastly,he suggested that our communication should be focused on the wider region of Thessaly and subsequently extended to a nationwide level, while also we should carry out in-depth research on the potential market of interest; we should contact countries that have a strong presence in the olive oil sector (Italy and Spain). This guidance later sparked a sequence of questionnaires and extensive research within our fellow Mediterranean countries (see our questionnaires), which is presented in our stakeholder analysis earlier in this page.
  Mr. Athanasios-Antonios Leontaris, Lawyer-Legal Advisor at Ratio Legal Services and Industry Fellow at the University of Nicosia focused on repurposing OMW; he stressed the importance of robust contracts for partnerships with olive oil producers to ensure the sustainable use of our detoxified product as fertilizer. He also highlighted the need to protect intellectual property rights as we venture into bioplastics production.
  Mr. George Pilpilidis, Co-founder & CEO at Kleesto and Chief Executive Officer at Hopwave, focused on defining the Minimal Viable Product (MVP) and identifying specific pain points addressed by our product in repurposing OMW. His mentoring provided a roadmap to refine our business idea, ensuring its practicality and relevance in our entrepreneurial journey.



"EGG" Accelerator Program
"You have to break eggs to make an omelet"
EGG Accelerator Program

  Our team this year took part in the Enter – Grow – Go (EGG) Startup Accelerator Program, a crucial step in our entrepreneurial endeavor. This program, organized by Eurobank and Corralia, was chosen strategically to address our limitations in the sector and provide us with the necessary knowledge and tools to bridge the gap between innovative research and practical market implementation. Throughout the program, we actively participated in sessions and workshops led by the program's advisors, including Mrs. Roula Bachtalia (Head of EGG), Mrs. Maria Hala, and Mr. Efthymis Georgakopoulos. Through these interactions, we gained invaluable insights into critical areas such as Return on Investment (ROI), Total Addressable Market (TAM) analysis, funding strategies, and specific market analyses.
  These insights were essential as we prepared for a significant upcoming milestone on our journey: the "Egg Investor Day" scheduled for November 10, 2023. This event will follow our participation in the iGEM competition and will offer us the opportunity to showcase our innovative project, "oPHAelia," to potential angel investors.

Bioeconomy Summer School
Bioeconomy Summer School

  On the 24th till 30th of July, we had the opportunity to attend the 5th “international summer school on circular bio-economy and sustainable development”. There were lectures and presentations by various tutors, researchers, business owners, agency representatives etc. This school vastly impacted our understanding of the macro environment (set of conditions that exist in the economy as a whole, rather than in a particular sector or region). We were able to grasp the interconnection of research, innovation, policy making, legislation, industry shifts, citizen awareness etc. in regards to bioeconomy and circular economy advancement. This knowledge proved to be extra helpful in our PESTEL and Stakeholder analysis. Plus, we observed that policy making would vastly affect our business plan.

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Explore the thematics discussed and our main take-home messages.

Some of the thematics that were discussed during these days:

European report on Bioeconomy Strategy (2022)

What we highlighted as extra important:

  National bioeconomy strategies are being increased, which is good because it is possible that our government will support research and projects like oPHAelia and give subsidies or reduce certain costs.
  Public sector’s participation in research and innovation is encouraging and universities will play a major role in bridging the gap between theoretical and practical knowledge.
  A lot more attention is going to be given in biomass holistic and efficient usage.
  Bio-based approaches are being advanced due to research, innovation and investments. Now is a good time for us to seek funding.
  The EU bioeconomy strategy will be further encouraged in the framework of the EU Green Deal. The macro environment is suitable for our projects development.

Bioeconomy Strategy – EU regions (GR)

What we highlighted as extra important:

  Greece does not have a dedicated bioeconomy strategy. However: Greek National Action Plan on Circular Economy (2021) and National Waste Management Plan do exist.
  At a regional level, Thessaly mentions the circular economy as an important element - but with no specific plan or strategy at present.
  There are only 2 Greek regions with a bioeconomy strategy (Central Macedonia and Crete). Ideally, we would like our region (Thessaly) to attain such a strategy and us to become one of the key actors.
  We understood that on a National level, the concept of bioeconomy is still immature and through further research we verified our assumptions that our educational level in these aspects is quite low. These data helped us enrich our PESTEL and Stakeholder analysis.

Trends in the EU Bioeconomy (2023)

  What we highlighted as extra important:

  There are 5 objectives that a sustainable and circular EU bioeconomy should achieve (1. Ensuring food and nutrition security, 2. managing natural resources sustainably, 3. Reducing dependence on non-renewable, unsustainable resources, 4. Mitigating and adapting to climate change, 5. Strengthening European competitiveness and creating jobs. We believe that oPHAelia covers most of the aforementioned aspects.
  Reuse of biomass is important. This is why we try to find ways to reuse any waste that could be created during industrial processes. More specifically we intend to utilize our residual biomass towards biogas production to cover some of the needs of our future facility.
  Luckily there are job openings because of the growth of the bioeconomy sector (see figure below). This is something that would be extremely useful for our nation due to financial instability and unemployment rates.

Pie charts Bioeconomy

  Communication campaigns for circular economy / bioeconomy awareness are needed: Citizens have not been dominant voices in the EU bioeconomy scene. We understood the importance and responsibility that we have as a team to inform our community about all the possibilities of a more circular approach and the benefits of a bioeconomy strategy.



iGEM Startups Summer School 2023
iGEM Startups Summer School 2023

  We attended the iGEM Startups Summer School 2023 on the 15th and 16th of July. Marcel Wittmund, Alya Masoud and many other members of the iGEM community helped us understand better how synthetic biology can be applied in the real world and which tools can be used to achieve it.
  On the first day (15/07), we learned about the basic tools for market / stakeholder analysis, how to develop an entrepreneurship mindset and info about Intellectual Property (IP) and how to protect it (Ms. Shalini Shitaraman Menezes, Founder at Patented.Network & MG IP).
  On the second day (16/07), we were given more specific info / brief lectures on tools that we could use for the entrepreneurship aspect of our projects. Moreover, we were given an insightful presentation by Dr. Nadège Grabowski on how to achieve a successful and stress-free pitch / presentation in front of the audience (e.g., investors).
  Moreover, it was an opportunity to meet with iGEM teams that are considering the Entrepreneurship Medal and keep in touch. For example, we organized a follow up meeting with iGEM IFB-Gdansk and were surprised to see that our projects had many similarities.
  We want to thank Alya Masoud (ANutr), Camila Gaspar Quinonez, Martha Carolina Elizondo, Cantú Aditya, Shirode Vanessa, Lee Fran, Antequera Jose Garza-Martinez, Shalini Sitaraman Menezes, Nadège Grabowski, Daniel Georgiev (Sampling Human) and Rodrigo Ferrer (RebX) for sharing their knowledge and experiences.



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