Overview


The Communications/Education Team for a project designing a saliva stress test and marketing it plays a crucial role in ensuring that the product is not only developed successfully but also reaches its target audience effectively. This team is responsible for crafting a comprehensive strategy to communicate the value and benefits of the saliva stress test to the public and healthcare professionals while providing educational resources to support its adoption.Our approach encompassed a range of initiatives, including informative presentations at local high schools and churches to connect with the community. We utilized google forms for data collection and feedback, as well as videographed street interviews within NYC hotbeds served to boost awareness of our product. Our team has also been crafting an educational book that we distributed as free digital copies to elementary afterschool programs. Digital outreach through Instagram and targeted international outreach in Puerto Rico further expanded our reach in boosting the education of our product.



Blog


An aware community is key to health, especially mental well-being. Stress is an impactful challenge that humans face today, and to eliminate risks, it is important to encourage knowledgeability of it. To spread information about the affordable stress test that we manufactured, EmpireSpit has updated the public with an online blog. The EmpireSpit blog has disseminated information about stress, its leading causes and effects, and how our project can help solve this global issue.


Over the past 5 months, the blog has grown in activity, educating viewers through latest news on stress, and more. The news pieces involved specific details and statistics ranging from the various diseases, such as IBD, that result from stress, to how many Americans are affected by this hormone imbalance. In order to engage audiences and encourage younger generations to also be interested in our blog, a number of the posts were written from a creative, simplified perspective. One of the highlight publications is the “Hello! I’m Alpha Amylase” story, which takes the reader on the journey of Alpha Amylase (AA), an enzyme that is deeply involved in our project. Such posts have been efficient to our project because it is important to engage as many demographics as we can, given that stress holds a wide impact on all.


The blog for the EmpireSpit project has been instrumental to not only marketing our product, but educating others on why projects like ours are significant. Through blog posts, we have been able to expand our reach and teach more people about stress


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Figure 1: Screenshot of our BlogSpot

Puerto Rico


Presentation


As a part of our initiative to spread awareness regarding both the importance of science and research, our team hosted three workshops through our collaboration with K-12 schools in Puerto Rico. In our workshops, we surveyed the impact of stress in our audience. Many of the kids talk about their own life stressors whether that be stress caused from school or real life stressors such as money and food. As a reminder, these are teenagers and some were elementary schoolers. To learn about their stories was very eye-opening for our team.


In our workshops, we demonstrated our project of using spit as a biomarker. We wanted to emphasize the mental health impacts of stress as well as the importance of identifying it early on as to avoid more serious effects in the future. Although we understand that stress is unavoidable for most people, we did share some commonly practiced stress-relievers such as breathing exercises and stretches. Our team talked about some personal techniques that we use to mitigate stress, some of us taking walks and others mentioning that listening to music helps as well.


Most importantly, we recognize that the students in Puerto Rico have a lot of potential. Many of them are aspiring doctors and biologists. Many students also have not had the opportunity to be exposed to science and technology within their communities because of a lack of resources. As such, it was very important for us to continue our partnership with the students.


The students who have demonstrated interest in collaborating with our team are now doing their own scientific workshops within their communities. Our team has fundraised money to donate ipads and different computer-science learning kits in order to support their learning within their communities.


Figure #: Our lectures about our iGEM project in Puerto Rico!

Aftermath


After leaving Puerto Rico, EmpireSpit maintained our partnership with many of the Puerto Rican students. Some of our computational subteam was able to create a coding club, guiding interested students through the process of creating programs and website design, while members of our biology subteam were able to create a mini-biology course, teaching kids about basic molecular structures, proteins, and aptamers.


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Figure #: Zoom session with Puerto Rican kids on coding and biology

Lectures



New York High Schools


To guide our peers on their own stress levels, and our project, a number of our teammates hosted lectures at their schools. We shared our website with them, giving them a brief overview of our project, outreach, wet-lab work, and engineering. At multiple specialized New York high schools, EmpireSpit members discussed the aspiration and motives behind the saliva test product, and why these changes are necessary. The students who attended the presentations were within our own age groups, who experience the same environmental stressors as we do. This was a significant outlet for our research because students make up a large portion of the population that experiences stress on a daily basis.


During each presentation, members of the audience were asked about their own levels of stress to contribute to our ongoing investigation. The overall answers concluded that stress was a regular occurrence day to day for the students. The presentations also focused on the intent of our project: finding an efficient and affordable mechanism to detect acute stress. The focus on acute stress stems from the belief that there exists a causative relation between acute stress and chronic stress and its potential effects on extreme mental health disorders.


Figure #: Lectures in Brooklyn Tech, Staten Island Tech, Stuyvesant, and Columbia Prep.


Shin Kwang Church


EmpireSpit biology captain Heewon Choi had the opportunity to share our project with Shin Kwang Church, one of the biggest Korean churches in New York City. Shin Kwang is a reformist church that serves around 8,000 attendees every Sunday, and hosts Friday worship nights for the youth group ministry. Heewon went to Shin Kwang Church to present our project to the church’s youth group ministry after Sunday service ended. Many of the students were either in junior high school or high school, and a majority of them were students attending rigorous, high-stress high schools such as Stuyvesant and Townshend Harris. Prior to the presentation, Heewon asked the students if they had any knowledge on salivary biomarkers and their relationship to stress. All of them confirmed that they did not have any previous knowledge on our topic of study.


During his presentation, Heewon asked the students at service how often they were stressed, and the majority indicated that stress was just a normal part of their lives. After inquiring about the students’ personal experiences, he rerouted discussion to the focus of our research project: finding a fast and cost-effective way to detect acute stress. Heewon then discussed why exactly EmpireSpit chose to focus on acute stress identification by explaining the causative relation between acute stress and chronic stress and their potential manifestations as more extreme mental health disorders. Heewon concluded the presentation by asking how likely the students would buy the AptaStress test kids that EmpireSpit proposed, and most of the audience responded with either “likely” or “very likely”, indicating the relevance of AptaStress in improving youth mental health.


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Figure #: Our student leader Heewon Choi presenting our idea in Shin Kwang Church

YouTube


On the EmpireSpit YouTube channel, we currently have 1 recording of one of our in-person presentations at a middle school in Puerto Rico and 8 laboratory tutorials. By making instructional videos, we hope to teach people how different lab techniques are performed, such as plasmid sequencing, gel electrophoresis, and restriction enzyme preparation. We hope that by including a video of EmpireSpit physically presenting, people are able to get a more personal idea of who we are as engineers and our mission with AptaStress.


Figure #: Check out our YouTube Channel!

Instagram


Our Instagram account, managed by Damini, is dedicated to our team working on the creation and marketing of a free saliva stress test, while simultaneously educating the public, provides an engaging and informative platform for sharing their journey. This account serves as a window into the team's mission, allowing followers to witness the development of an innovative stress management solution from its inception to its public release. The Instagram page offers a behind-the-scenes look at the team's dedication and passion for addressing stress-related issues. It features posts showcasing the research and development process, lab work, and the collaborative efforts of scientists, researchers, and marketing experts. Captivating visuals and videos could reveal the intricacies of the test's creation and capture the excitement of milestones achieved along the way. This not only educates the public about the product's development but also humanizes the team, making their work relatable and inspiring.


Moreover, the Instagram account functions as an educational hub, offering bite-sized information and tips on stress management. Through engaging infographics, live Q&A sessions, and partnerships with mental health professionals, the team can provide valuable resources and insights to help followers understand the importance of stress management and how the saliva test can be a powerful tool in this regard. By fostering a sense of community and trust, this Instagram account can empower individuals to take control of their mental well-being while eagerly anticipating the release of the free saliva stress test.


We also used our Instagram account to share information about our hardware design: the low-cost PCR machine. Considering that many other iGEM teams follow our Instagram account, we hope that this device can serve as an inspirational resource for future teams. Outside of Instagram, we also tried posting on other social media platforms like Reddit


Figure #: Our Instagram Page

Survey


Washington Square Park


Several members of EmpireSpit’s Education team -- Hwarin, Christina, and Damini -- went to Washington Square Park in Manhattan to interview passersby on their stress levels and knowledge of the nature of stress. They were sure to interview a wide variety of people of different backgrounds and ages, to get a better idea of what the general population experienced and knew while ensuring they could identify trends of demographics.


First, the Education members asked people how familiar they were with over-the-counter PCR kits, the same kind of kit many would’ve used when testing themselves for COVID-19. We wanted to gauge how easy that style of test would be for people to use, and then compare public opinion with that on ELISA tests and blood draws.


Finally, we wanted to teach people about the benefits of using a stress detector kit in the first place, and did so by asking them what they found the potential benefits to be. This was constructive because it not only gave us useful feedback on people’s perceptions on mental health, but also because it made people think and consider their own mental health and ways that they could themselves monitor it further.


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Figure #:


Google Form


Our Google Form stress questionnaire served as a valuable tool for individuals to gain insights into their stress levels and understand the potential sources of stress in their lives. The first question, "How often do you experience stress in a typical week?" provides respondents with an opportunity to reflect on the frequency of stressors they encounter. This information can help individuals recognize patterns and make informed decisions about managing stress. By using a scale from 1 to 10 to rate their overall stress level, respondents can pinpoint the intensity of their stress, allowing for a more nuanced assessment of their mental well-being.


65% of the survey takers were of ages 16-18 at the time of filling out the questions, and 28.1% were of ages 14-16. Teenagers are highly susceptible to stress. 86.9% of the survey takers disclosed that their current occupation is high school student. This ended up being our predominant sample, due to opportunity-based sampling, given that we had more access to encouraging these demographics to take the survey.


The results of the survey strongly supported the hypothesis that the majority of the population experiences stress on a frequent basis. 47.5% of the respondents specified that they undergo symptoms of stress daily, meanwhile an additional 40% shared that they experience stress several times a week. These overwhelming statistics are coupled with the survey portion asking participants to rank their stress from 1 being “not stressed at all” and 10 being “extremely stressed”. The majority of respondents selected rankings 7 and 8, at 19.4% and 19.4% of the respondents for both rankings. Overall, approximately 75% of respondents selected rankings of 6 and higher. This supports the clear demand for our product, and proves that society, particularly high school students can greatly benefit from a product detecting their stress levels.


Additionally, the questionnaire delves into respondents' familiarity with over-the-counter PCR kits and stress detection methods such as blood draws or ELISA tests for cortisol. This information can be crucial for healthcare professionals and researchers looking to understand the relationship between stress and physical health. By collecting data on the use of stress detection tools, it becomes possible to explore the effectiveness of such methods in helping individuals monitor and manage their stress levels.


The questionnaire prompts respondents to consider the potential benefits of using a stress detector kit. This encourages individuals to think about how gaining insights into their stress hormone levels could improve their overall well-being. Approximately 53% of the respondents shared that they would be likely to purchase a saliva stress detector kit, given that the product is effective. Only Stress detector kits can empower individuals to take proactive steps towards stress management and may even lead to early intervention for stress-related health issues, ultimately promoting better mental and physical health outcomes. The Google Form stress questionnaire can contribute to a greater understanding of stress in individuals' lives and the potential benefits of stress detection methods.


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Figure #: Pie Charts of the Google Form

Spotify Podcast


EmpireSpit is ecstatic to share our podcast. In this podcast series, we delved deep into the fascinating world of synthetic biology and explored the groundbreaking project and innovations that our iGEM team, EmpireSpit, has been working on. To combat all the stress and mental health issues that frequently go unnoticed, the saliva kit that our team is producing to detect stress levels is critical to making a right step in the mental health industry. Stress is caused by multiple issues; whether it is because of homework, taxes, family, or an exam, it is important to identify the stress we go through to make an impactful change.


Throughout the podcast series, EmpireSpit had the privilege of interviewing iGEM participants, mentors, teachers and experts in the field to learn from diverse perspectives and incorporate them into our final project. We discussed a wide range of topics, from the process of how our team was divided up to complete each section of the project to tips and experiences in the laboratory. Our podcast mostly hinges on the topic of our project: detecting stress levels through cortisol and alpha amylase quantities. Every episode showcases the dedication, creativity, and innovative thinking of our team, highlighting contributions to improving the well being of societal mental health. Our team has come far since our idea’s initial conception.


EmpireSpit’s podcast not only serves as a platform to underscore the achievements of our team but also aims to inspire the next generation of scientists and bioengineers to explore the limitless possibilities of synthetic biology, whether or not they are participating in iGEM. By discussing the setbacks we experienced in our project, it highlights the dedication and effort that we went through to develop our final project. Our use of Synthetic biology doesn’t only aim to resolve mental health challenges, but also affect agriculture, vaccines and other societal issues as well. EmpireSpit hopes that listeners find this podcast informative, engaging, and thought-provoking, as we venture into the world of synthetic biology and discuss the impact that our team is making on our world. Join Grace, Christina, Charlotte and Heewon in this exciting journey of discovery and innovation by taking a listen!


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Figure #: Our Spotify Podcast

Interview


Our team, EmpireSpit, showcased its commitment to raising awareness by taking a proactive approach in NYC hotbeds, including Koreatown. Our team members, Hwarin, Ben, and Damini, took the initiative to distribute informative flyers containing QR codes that directed individuals to our project's description. Simultaneously, we organized live interviews with random people in Koreatown to engage the public, share insights, and collect valuable data. We engaged interviewees by asking questions like how frequently they experience stress, whether they've previously used a COVID test, their opinions on the efficiency of COVID tests versus visiting a doctor, and their comfort level with saliva tests compared to alternatives like blood samples or nasal swabs. During these conversations, we shared information about our project and educated them on its advantages, all while maintaining a conversational exchange to gauge their interest in such a product. This on-the-ground effort not only enriched our understanding of public perceptions but also expanded our outreach efforts, ensuring that our message reached a diverse and broader audience within the heart of New York City.


Figure #: Interview in KoreanTown

Our Children's Book


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