Project Name

To enhance brand recognition and comprehension, we chose to give our project a descriptive name that captures the nature of the solution. After thorough deliberation, our team reached a unanimous verdict: our innovative fusion protein, and the entire initiative behind it, would be christened "CholesterLock." This name is elegantly straightforward, offering a clear and immediate understanding of our project's purpose. It symbolises the core function of our fusion protein – locking the cholesterol receptors and blocking cholesterol synthesis and absorption.

Logo

With the name settled, we started developing a logo that embodies our brand personality and conveys our mission. After rounds of discussion, we have settled on the following logo:

We deliberately selected a clean, contemporary typeface that not only ensures readability but also offers a visually pleasing experience. The modification of the letter "o" to resemble a cholesterol molecule adds a powerful visual element, reinforcing our dedication to addressing cholesterol-related challenges. Our warm colour palette, featuring shades of red, orange, yellow, and cream, conveys a sense of rejuvenation and vitality. These colours serve as a visual testament to the empowerment of our primary goal of improving the quality of life of patients and patient-centred treatment.

Colour Palette

Our colour palette, consisting of serene dark blue, calming blue, deep maroon red, warming dark orange, vibrant orange, and yellow, resembling sunrise colours with aims to evoke a sense of healing and renewal.